Should I Mix Business + Personal Photos on Instagram?


This past week I’ve been asked by three separate business owners a variation of the following question:  “I do more than one thing…I am an X who also does Y and provides Z…how do I brand my business when I do a mix of things?”

These people wondered if they should separate each facet of their business on social media, specifically Instagram.  Should they show a variety of who they are as business owners or should they create separate accounts for each thing?

I hate to break it to you, but there isn’t a clear, cut answer.

Should a photographer include photos of her piano studio?  Should a calligrapher include personal posts on her professional Instagram account?  Should a mommy blogger post her fitness photos on Instagram?

Before these questions are answered, take a step back and view your efforts like you were walking through…

An Art Exhibition: Not every painting is the same thing.  The artist is painting a variety of things, but with the same vision.

A Fashion Show: Models are wearing a different outfits as they walk down the runway, but the designer uses a common theme to tie everything together.


Showing off what makes you unique as a business owner is one of the most powerful things you possess.  Are you a realtor who likes to paint?  Why not paint the view from a ocean-view home you’re selling and share a video of your process on Instagram?  Are you a fitness expert who likes to cook?  Why not post a photo of a healthy meal you cooked and share the recipe with your followers?  Are you an accountant who loves to walk on your lunch break? Why not create an Instagram challenge (with a hashtag!) encouraging others in office life to join your walking efforts for seven days and report the positive changes in their mindset?  Not only is this a good way to differentiate your skills as a CPA, but it sheds light into who you are as a person, as well as creates community around a shared goal.

This is powerful.

So what am I saying?  Curate your Instagram feed to reflect your brand story, stay true to the business’ vision, and share images that differentiates your company with the only true thing that makes your business different:  YOU.

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  1. pruebas papiloma humano

    May 20th, 2016 at 10:24 am

    The personality is the difference

  2. Kristian

    May 24th, 2016 at 3:54 pm

    It’s a tough one – I try to keep my personal and business page separate to differentiate the two, and not to annoy the followers of my personal page by constantly inundating them with wedding pictures! But I totally see why people feel that it can be powerful to mix the two.

  3. Instagram – Should I Mix Personal with Business Photos? – Master Wedding Photography™

    June 6th, 2016 at 11:51 am

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  4. Laurelyn

    June 14th, 2016 at 2:06 pm

    Great advice, Jasmine! Personally, I love the idea of mixing some personal posts into my feed to let my audience know who I am + what I enjoy outside of my work. I find it helps people connect on a personal level (since I’m a dog mom, yogi, and taco enthusiast). Your point about telling your brand story is crucial, I’m going to write that down!

  5. Misti Marquette

    June 18th, 2016 at 4:22 am

    oooo good question! This is something I myself, have struggled with!

  6. Reynaldo

    June 25th, 2016 at 12:10 pm

    From my perspective it is something that I’d try out for sure. I personally believe it gives your brand a kind of personal vibe, making it acceptable to a larger crowd.

  7. Photography

    June 27th, 2016 at 4:30 pm

    Think u should Always seperate instagram personal and business. Same as all other social media

  8. Wedding Snapper

    July 8th, 2016 at 3:42 am

    I agree, there needs to be a theme, but Instagram feeds can get a little repetitive if you don’t inject a little personality into it.

  9. Fotograf Katowice

    July 13th, 2016 at 12:33 pm

    If personal photos are having the “business” touch and are made with style, then why not. It’s your job so it defines you globally in my opinion. The mistake most photographers do (mostly beginners) is trashing your Instagram account with litterally EVERY photo they take. That ain’t good.

  10. jessica

    August 12th, 2016 at 12:08 pm

    Love this!

  11. Giovanni Miele

    August 20th, 2016 at 5:40 pm

    I thank you for your suggestions.
    Whereas with instagram I can not offer me as I would like . They say it is a listed company to a very young audience , but being a professional photographer in Milan , chedo that young people are a target to which I should aim for.
    I’ll try to work on recommendations from you information on this product

  12. Arvid de Windt

    August 23rd, 2016 at 6:11 pm

    I’m with you, I think it must reflect the business. And all my followers may see who we are, love to be personal.