Album Design Preferences


When I meet prospective clients, I feel it’s important to discuss their first family heirloom: The wedding album.

I am extraordinarily particular about album designs, so my clients will never see drop-shadows, faded images, layering, or funky background colors in my albums. I want the albums to stand the test of time so when my clients look back at their album, it won’t look dated or downright silly. Just think back to the 1980s when photographers framed one picture of a child in the upper right corner of the image looking in one direction, and another picture in the lower left corner of the same child looking in another direction. Two floating heads looking east and west. Ugh. I’m sure it was cool back then, but I’m SO glad my parents saved me from that torture! πŸ˜‰

Because I work with Albumesque–an exclusive album designer–I explain in great detail what I envision for my albums, and Amy just gets it. Big images, clean layouts, negative space, just a few images on each spread. I think the exact verbiage I told Amy was to design my albums like it was a magazine spread…

Here are a few spreads from my most recent album design from Shelley and Brett’s wedding…

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  1. Cindy

    April 16th, 2008 at 11:42 pm

    It couldn’t be more beautiful! Love your work!

  2. Gena McMillan

    April 17th, 2008 at 12:00 am

    I remember that venue! Isn’t that where you ran into wall? LoL Thanks for sharing your tips and techniques. What do you do if your client wants the faded image in the background? Do just not give them option?

  3. Jamie Delaine

    April 17th, 2008 at 12:01 am

    LOVE the design. Totally agree with your philosophy. πŸ™‚ Keep being awesome.

  4. Barbara M

    April 17th, 2008 at 12:17 am

    I also liked the clean lines but without adding one hundred pages I created my book on my publisher from PPT slides.

  5. Crystal

    April 17th, 2008 at 1:13 am

    AMY ROCKS!!!!!! : )

  6. Cathy Crawley

    April 17th, 2008 at 3:31 am

    I am soooo with you on this one! I love digital albums but I can’t stand the look of most of them when they have a background image and then other photos on top of that image…..drives me nuts – especially if they have different angles! I always think, will this look good in 20 years time? That is why I never get super trendy haircuts, or super trendy furniture. I lived through the 80’s and I know what it is like to look back and cringe! Classic elegance all the way.

  7. DJ

    April 17th, 2008 at 4:02 am

    Love it! Albumesque rocks!

  8. Yolanda Williams

    April 17th, 2008 at 4:11 am

    I concur! I truly believe that less is SO much more! Great layouts! I rarely comment to your blog, but I wanted to take a moment to say… THANK YOU! Thanks for just being you! Have an awesome day!

  9. Gabriel Gonzalez

    April 17th, 2008 at 4:12 am

    Wedding albums should be about the pictures not the funky designs, also the simpler the album the faster you’ll finish. (In my case I still design mine). Sidenote: I also remember this venue… was it from AFV?

  10. Mike Allebach

    April 17th, 2008 at 4:43 am

    As a full time graphic artist I abhor half the winning album designs I see…they are just bad. Finally someone gets it! Simple is beautiful!!

  11. Jasmine*

    April 17th, 2008 at 4:52 am

    @Gena: If a client asks for something like faded backgrounds, I explain why it’s important to keep the album timeless. Most of the time clients trust my opinion and it doesn’t become an issue. I have the BEST clients ever! πŸ™‚ As an unrelated sidenote, I delete anonymous comments. Not that anything is wrong with them, I just don’t prefer to host a blog for vague comments. Thanks in advance! πŸ™‚

  12. Kevin Swan

    April 17th, 2008 at 4:59 am

    Simple is HOT! hahah. Love Albumesque. They rock it every time.

    Of course, starting with gawgeous images doesn’t hurt. πŸ™‚


  13. Melissa Koehler

    April 17th, 2008 at 5:13 am

    So awesome. Love the clean lines!

  14. joyful weddings and events

    April 17th, 2008 at 5:24 am

    Love it! Simple and clean.

  15. Albumesque

    April 17th, 2008 at 5:49 am


    I feel so fortunate to be working with you. You my dear are amazing!


  16. Wendy

    April 17th, 2008 at 6:42 am

    Such a great post Jasmine! I’ve actually lost potential clients because they were looking for the "layered" look for their album. I felt so much better about standing my ground and not compromising the product after reading your post. Thank you, as always, for being SO WONDERFUL, honest, and true.

  17. nicole green

    April 17th, 2008 at 6:52 am

    i’m right with you .. i hate all that cheese! the drop shadows and the faded crap. it should be simple just like this!

  18. Matthew Saville

    April 17th, 2008 at 7:28 am

    Wow, beautiful images and beautiful design. BTW I’ve got a wedding at THAT location in June, any tips? Take care! =Matt=

  19. Matthew Saville

    April 17th, 2008 at 7:32 am

    And by the way, speaking of "sweet and simple", have you tried KISS albums yet?

  20. Bliss

    April 17th, 2008 at 8:28 am

    I totally share your philosopy on album design, I love the sample you show πŸ™‚ Just one simple question: how many pages does your albums usually contain? Thanks!

  21. Erika Gerdemark

    April 17th, 2008 at 2:29 pm

    I agree with you! Just keep it simple and clean. Love /erika

  22. cassandra m

    April 17th, 2008 at 2:40 pm

    Sweeeeeeeeet. I love the clean lines and elegance it gives. I think you you were using Leather Craftsmen for wedding and KISS albums for your engagements. Any new album companies that impress you? anyways, BEAUTIFUL work Amy on the design and BEAUTIFUL photos Jaz!

  23. Natarsha

    April 17th, 2008 at 3:01 pm


  24. Chad Morgan

    April 17th, 2008 at 3:03 pm

    Thank you, thank you, thank you for pushing people into good design. The faded background thing, the layered photoshop layouts. YUCK! I can’t stand that stuff. It’s so…mom and pop’ish. Two cheers for Jazmine!

  25. Gina

    April 17th, 2008 at 3:22 pm

    Just wondering if you have one spread cross over the center of the book? Can you show us a couple of actual snapshots of pages within an album? Thanks, you are the best.

  26. Mallory Goodwin

    April 17th, 2008 at 3:24 pm

    Jasmine, do you ever give your clients unedited photos?

  27. Bartek

    April 17th, 2008 at 3:30 pm

    Mmm, another fan here of keeping it simple! Btw, is that a one page spread? Or do these span two pages?

  28. Jasmine*

    April 17th, 2008 at 3:44 pm

    @Bartek: All of these spreads span two pages. @Mallory: No, my clients never see unedited pictures. They’ve all been raw processed before uploaded to their proofing gallery. @Gina: I’m feeling sick today, but if I get some time, I’ll take a picture and post it. However, I have my Leather Craftsmen album split down the middle. I don’t like creasing the images and the split preserves the life of the album. @Bliss: Most my wedding albums contain between 15pages/3o sides to 20pages/40 sides. Hope this helps! πŸ™‚

  29. david & kimi b

    April 17th, 2008 at 3:47 pm

    ah man, i was wanting to bring the floating heads back!loved that sweet profile action!
    jk πŸ˜‰ i agree with swan, gotta have the rockin images first!

  30. Jenny H.

    April 17th, 2008 at 4:13 pm

    Andrew and I just got our Engagement album in the mail and we LOVE it! Can’t wait to see what the wedding album will look like!

  31. carrie@urbanbaby

    April 17th, 2008 at 4:16 pm

    i couldn’t agree more! i love to keep mine nice and simple also ;). -c

  32. Rachel Dallaire

    April 17th, 2008 at 4:28 pm

    Love it. I love simplicity and clean graphic design. Thanks for sharing!!!

  33. monique

    April 17th, 2008 at 4:38 pm

    i like it simple as well. however, you gotta give the client their wish. after all, it is their album. you cannot impose your will on them. it is better to be flexible. i am a big believer of giving the client what they pay for. everything will be dated in the future, but that is part of their memory.

  34. Navy Sou

    April 17th, 2008 at 4:51 pm

    I have to tell you this, because in all honesty, it really did happen! Why was I late this morning to work??? Reason being~I overslept because I dreamt that I was second shooting for you!!!! I know, I know…embarrassing!!! (But I couldn’t resist telling you…LOL)

  35. wvanessa H

    April 17th, 2008 at 4:59 pm

    great it flow really great!!!

  36. rowena

    April 17th, 2008 at 5:31 pm

    Less is more! It was nice seeing you again yesterday. Gooday!

  37. Desiree Hayes

    April 17th, 2008 at 5:39 pm

    Gorgeous. I totally agree about simple, clean lines. Timeless!

  38. Simply Modern Weddings

    April 17th, 2008 at 5:59 pm

    very classic designs! Why are you hating on the cool 80’s floating heads photos? I LOVED those. (I even have one with my mom’s floating head and my floating baby face!) haha..

  39. Shawn Kloster

    April 17th, 2008 at 6:07 pm

    Sweet! I’ve been looking at album design solutions lately. I think I may have found what I’m looking for in Albumesque! Thanks!!

  40. Bliss

    April 17th, 2008 at 6:17 pm

    It sure helped!, Thanks a lot Jasmine πŸ˜‰

  41. Ashley

    April 17th, 2008 at 6:50 pm

    These album layouts are gorgeous but I think it’s your photography that will stand the test of time! Thanks for all the advice, Jasmine.

  42. Shelley

    April 17th, 2008 at 11:04 pm

    Thank you for capturing such amazing images of our day. We loved the album draft you sent us, and appreciated being able to put our input into the image selection, with your help. So excited to get it in the mail soon…

  43. Gena McMillan

    April 18th, 2008 at 12:12 am

    Thanks for answering my question Jasmine!

  44. Stacy Cross

    April 18th, 2008 at 1:07 am

    I love them and I love Amy! πŸ™‚ She’s the best!

  45. DrewB

    April 18th, 2008 at 4:10 am

    What’s wrong with floating heads? All my albums have floating heads. They’re SO in right now!

  46. Ryel j

    April 18th, 2008 at 8:33 pm

    I love how creative you are!! Such an inspiration to me and so many!!!

  47. New York City Wedding Photographer

    April 20th, 2008 at 6:25 pm

    Album design so important. I tend to explore many different approaches to design, however, I am starting to whole-heartedly embrace the "less is more" approach to design.

  48. New York City Wedding Photographer

    April 20th, 2008 at 6:29 pm

    I am a fan of the design you are showing in this album. Thanks for sharing!

  49. Katie Beverley

    April 23rd, 2008 at 3:54 am

    Love the designs Jasmine! I loove clean and simple designs–these look great.

  50. someone somewhere

    April 25th, 2008 at 2:51 am

    I love your comment that a wedding album is the family’s first family heirloom.