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I want to get something out in the open:  social media is a conversation.  A real life conversation…happening on the Internet.  The way you engage on social media should be the exact same way you should engage when you walk into a cocktail party.  If you’re anything like me, you look around the room and […]

How to Get People to Engage with You on Social Media

Business

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If you’ve stumbled upon this post looking for easy tips and tricks, I’m sorry to inform you that this isn’t your corner of the Internet.  Why?  Because creating a website is easy.  Creating a killer website is hard. But hard work produces things you’re proud of.  If you’re ready to feel excited and stoked to […]

Business

At what point is an Instagram post too long?  Well, the technical answer is a post cannot exceed 2,200 characters, and readers cannot see more than 87 characters (about three lines of text) without clicking the “more” button to see the rest of the post.  But what’s a good caption length, in general? Here’s my suggestion: […]

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Business

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Inspiration is for amateurs.  Professionals—those who make legit bad-assery occur with regularity—are simply people who show up and do the work. The boring, hard, complicated, exasperating work. Professionals don’t wait for Inspiration to work…they work until they create Inspiration from dust and ashes of ideas. If you’re sitting around trying to dream up a great […]

Business

You guyzzzzz.  I’m walking around the airport like everything is fine, but deep down inside my boot, my sock is sliding off.  Send help, as soon as possible.  To get my mind off things, let’s chat about Instagram business accounts, m’kay? With all the big changes at Instagram lately, I’ve been asked if I’ll be […]

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Business

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It seems the past two years, I’ve hunkered down.  Okay, I’ll be honest: I’ve hidden behind my computer.  I’ve focused entirely on my business and preferred to keep to myself.  I stopped speaking at conferences, I wasn’t blogging personal things as much, I tightly closed my eyes and begged for change. At the start of […]

Personal

I’m headed to New York City for business.  I’m meeting with an amazing group of entrepreneurs from around the world to dissect our businesses and learn how to get better.  It’s an awkward time for me because despite all outward appearance, I’m an introvert. I like working by myself, thinking by myself, keeping to myself. […]

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Business

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I hate saying it, but I see business owners using low-quality, cheesy, repetitive photos in their marketing endeavors.  I’m sure entrepreneurs want to use amazing photos for their business, but the don’t really want to pay for it.  I might be biased since I’m a photographer, but photos are a vital component to branding your online visual […]

Business

I’ve come to believe every business owner needs two things to grow a business: fried food and friends.  Okay, so let me back up a second. SCENE ONE:  Camera pans from a messy couch filled with crumbs down to a brown hand snatching Tostidos from a family-sized bag of chips.  The crumbs lead the camera […]

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Business

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