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Whenever I say it, it ruffles feathers.  Heck, not just feathers…the whole dang chicken coop!  I believe you don’t have to be the best at what you do, you simply have to know how to connect with customers better than your competition. For over a decade, I’ve been fielding criticism from photographers who think my […]

People say your work is terrible? Good. Now go run a business.

Business

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A while ago, I wrote an article on how to find a mentor.  In it I detailed various ways I created value for those I wanted to work with as a mentee.  Basically, I took a differentiating quality I possessed and and leveraged it.  This, for me, was writing.  I wrote for photographers when they couldn’t find the […]

Business

Are you ready to join me TODAY for a Facebook Live chat on “How to Use Facebook Live for Your Business”?! Facebook Live on Facebook Live.  So meta, right?  😉 I’ll see you on my Facebook page. When the advent of the television occurred, people lost their dang minds.  For decades mass marketing happened on the […]

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Business

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I want to get something out in the open:  social media is a conversation.  A real life conversation…happening on the Internet.  The way you engage on social media should be the exact same way you should engage when you walk into a cocktail party.  If you’re anything like me, you look around the room and […]

Business

If you’ve stumbled upon this post looking for easy tips and tricks, I’m sorry to inform you that this isn’t your corner of the Internet.  Why?  Because creating a website is easy.  Creating a killer website is hard. But hard work produces things you’re proud of.  If you’re ready to feel excited and stoked to […]

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At what point is an Instagram post too long?  Well, the technical answer is a post cannot exceed 2,200 characters, and readers cannot see more than 87 characters (about three lines of text) without clicking the “more” button to see the rest of the post.  But what’s a good caption length, in general? Here’s my suggestion: […]

Business

Inspiration is for amateurs.  Professionals—those who make legit bad-assery occur with regularity—are simply people who show up and do the work. The boring, hard, complicated, exasperating work. Professionals don’t wait for Inspiration to work…they work until they create Inspiration from dust and ashes of ideas. If you’re sitting around trying to dream up a great […]

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Business

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You guyzzzzz.  I’m walking around the airport like everything is fine, but deep down inside my boot, my sock is sliding off.  Send help, as soon as possible.  To get my mind off things, let’s chat about Instagram business accounts, m’kay? With all the big changes at Instagram lately, I’ve been asked if I’ll be […]

Business

It seems the past two years, I’ve hunkered down.  Okay, I’ll be honest: I’ve hidden behind my computer.  I’ve focused entirely on my business and preferred to keep to myself.  I stopped speaking at conferences, I wasn’t blogging personal things as much, I tightly closed my eyes and begged for change. At the start of […]

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