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Hello Hustlers!  I’m excited to announce Week Two of YourBrandologists.  Last week we launched this free online branding series for entrepreneurs, and we met thousands of business owners ready to make a change and further refine their brands.  And tomorrow at 11am PST we’re at it again! One of the biggest struggles we hear from […]

YourBrandologists : Week Two

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We waited 30 minutes in line.  We fanned ourselves in the warmth of the California sun and debated which flavor doughnut was best.  In honor of National Donut Day, the team took a break to celebrate midday, but we had no idea we’d be standing in a long line at 11:15 on a Friday morning.  […]

Business

Today is the DAY!  Woohoo!  Join us as we host the launch of our 4-week FREE branding series online.  We’ll be focusing on how to differentiate your business with a standout brand and answer your questions along the way!  Sign up at YourBrandologists.com to get an outline, helpful assignments, notes, and a re-watch link in […]

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I’m a big fan of bad ideas, things that don’t make sense, and trying something new.  As a creative entrepreneur, these things make me feel ALIVE.  Why?  Because bad ideas become good ideas if they are refined, and things make sense only after they are scrutinized.  Best yet, trying something new keeps the soul young […]

Business

This past week I’ve been asked by three separate business owners a variation of the following question:  “I do more than one thing…I am an X who also does Y and provides Z…how do I brand my business when I do a mix of things?” These people wondered if they should separate each facet of […]

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Dear Jasmine, I recently began working on marketing and social media engagement for a local gym, which while small, still has several instructors, classes, etc.. I feel that I cannot curate a brand around one person, so I am a little lost. I am wondering if you can give a bit of branding and social […]

Business

It’s a fault of my mine.  I can admit it, even though it makes me uncomfortable.  So here’s the truth: I set BIG goals, work tirelessly to achieve them, then rush through acknowledging the accomplishment.  I’m great at raising a glass to say “Cheers,” but quietly mutter under my breath Let’s hurry onto the next […]

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A few weeks ago, I was asked for the definition of a creative entrepreneur.  And in that moment, I had a flashback to fourth grade when the church choir director asked me to define joy and my mind froze, so I started to cry.  Isn’t that ironic?  I’m supposed to be talking about joy at […]

Business

There are few words I can use to sum up what happened this past weekend at The Path to Profitability summit in Dallas.  To be honest, I’m still trying to understand how I was lucky enough to work with one of the most amazing groups of creative entrepreneurs.  I’m blown away by it all. For […]

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