Fresh Year, Fresh Start, Fresh Commercial


I spoke at the Wedding and Portrait Photographers International Conference yesterday and though I’m exhausted, it was a truly wonderful experience. Coming to Las Vegas every year reminds me of my beginning as a photographer and how much has changed, both personally and professionally. In light of these changes, it’s always an honor to collaborate with Anton Lorimer of to create a new business commercial.

Putting these projects together is a labor of love, but Anton is amazing at what he does and helps me tell a story my brides–both current and prospective–can grasp onto, and it provides insight to who I am as a person.

Without further ado, I’d honored to share the fruits of his labor…

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  1. jack

    March 13th, 2013 at 11:10 am

    Beautifully filmed and your words are inspiring!

  2. Monica Justesen Photography

    March 13th, 2013 at 11:30 am

    I’m in love! It’s amazing :] It’s always extremely obvious that you put an enormous amount of thought and effort in to every aspect of your business and your work. It’s inspiring and encouraging! Thanks, Jasmine!

  3. Lene

    March 13th, 2013 at 11:35 am

    A really nice video. Love it. Want it! ๐Ÿ™‚

  4. Ernie E

    March 13th, 2013 at 12:34 pm

    NICE!! This commercial really shows who you are.

  5. Charity

    March 13th, 2013 at 12:50 pm

    …. Just when I think there is no possible way that I can love you any more, you find a new way to inspire me. Thank you for all that you do. I’m sure that it is overwhelming and tiring to constantly to give of yourself to all of us all the time, but you must know, you have to know how much it means to each one of us that check your blog daily in the hopes of a new post. Be blessed in all you do! And keep up the great work. I have no doubt that GOD is SO overwhelmingly, violently proud of you!! Love you, Charity

  6. Life with Kaishon

    March 13th, 2013 at 12:55 pm

    I bet your class was amazing : ) So happy for your success Jasmine.

  7. Liz

    March 13th, 2013 at 12:56 pm

    As a video editor I can’t even begin to tell you how inspiring this is! It’s so real and warm, but modern and clean at the same time – beautiful!!

  8. Alyssa

    March 13th, 2013 at 1:32 pm

    You are so many kinds of awesome. Love this!

  9. Mara

    March 13th, 2013 at 1:47 pm

    jasmine – you empower others to live out loud as well. Huge props! The commercial is inspiring and beautifully done. Thanks for making this world of photography a kinder and happier place.

  10. Aimee

    March 13th, 2013 at 2:16 pm

    Tell me he included a snippet of you dancing the robot with your camera. I think he did and I love it!

  11. Cheryl Ford

    March 13th, 2013 at 2:23 pm

    I love this – you are such an inspiration!

  12. Lacey Rabalais

    March 13th, 2013 at 2:44 pm

    Love. Love. Love. Great commercial. Great story. Such an inspiration. As Always. ๐Ÿ™‚

  13. shari

    March 13th, 2013 at 2:44 pm

    love it! and you ๐Ÿ™‚ great job!

  14. Dan Speicher

    March 13th, 2013 at 2:51 pm

    Beautiful video as always. I love how each one shows a new direction, but is still so very much you. Thank you for doing these, and helping me to push my self when it comes to sharing ME

  15. Cathy

    March 13th, 2013 at 2:55 pm

    OMG!!!!!! This is gorgeous. Totally made me tear up a little-not ashamed to tell you that ๐Ÿ™‚ Awesome awesome work. Love you-love your work-and love what you do and have been doing for other photographers like me striving toward huge dreams. Thank you for being you and doing what you do!!!!

  16. Anne U

    March 13th, 2013 at 3:37 pm

    Oh my goodness, I get goosebumps every time I watch this video…amazing!

  17. Whitney H

    March 13th, 2013 at 3:52 pm

    Loved seeing this as part of reSTARt. Yes, you (meaning, I) really can grasp who you are in this short clip.
    I’m so glad that I found your website in my first 3 months of saying that I want to be a photographer. I’m so thankful for all that you share!

  18. Alexis

    March 13th, 2013 at 3:56 pm

    Love it!

    Go J*! Rock on! ๐Ÿ™‚

  19. scott

    March 13th, 2013 at 4:13 pm

    Beautiful Jasmine ! just beautiful

  20. Levi Watson

    March 13th, 2013 at 4:26 pm

    Wow! Awesome job.

  21. Paige Overturf

    March 13th, 2013 at 4:31 pm

    LIVE OUT LOUD. It’s inspiring and challenging and creates a sense of belief that, yes, I can keep daring to dream and reach my goals. It almost made me tear up, love everything about this and I couldn’t agree with this message more!!

  22. Abigail Wadsworth

    March 13th, 2013 at 4:33 pm

    Beautifully done Jasmine dear. I love the way you live out loud…and I’m doing it right along with ya girl! Thanks for empowering by example. ๐Ÿ™‚ xo

  23. Katie Jackson

    March 13th, 2013 at 4:33 pm

    OMG! Love it! I hope you are going to integrate it into your website!

  24. Michaelangelo Ondevilla

    March 13th, 2013 at 4:34 pm


  25. Urลกka Majer

    March 13th, 2013 at 4:34 pm

    This is simply amazing!

  26. Marija Kerekes

    March 13th, 2013 at 4:36 pm

    I’m so blessed for finding you and your work!

  27. Whitney Lane

    March 13th, 2013 at 4:37 pm

    Kel and I noticed that one camera man was not like the others at the first episode of ReSTARt. So fun to get a bottom half of my face cameo in ur commercial. Keep on rockin! And I have been a huge fan of Lorimer works for awhile. SO talented!

  28. Alyse Nicole Photography

    March 13th, 2013 at 4:37 pm

    Love it…amazing video work and I always love seeing behind the scenes footage.

  29. jamie

    March 13th, 2013 at 4:37 pm

    This is awesome Jasmine! The energy and life just radiates from you when you talk about photography and it is SO inspiring!

  30. Justin Douglas

    March 13th, 2013 at 4:38 pm

    Great and Fresh Commerical!! I’ve been ReSTART-ing my business thanks to you!

  31. Mykou

    March 13th, 2013 at 4:38 pm

    Breathless…and I <3 your voice! Can’t wait to see what this year will bring for you J*

  32. Michelle Heberts

    March 13th, 2013 at 4:38 pm

    Jasmine, this is beautiful!!! Everything about it screams you…to the T. I’m taking a break from photography to focus on my 3 little kiddos but you honestly make me look forward to get back in to it in a couple of years. You are just so inspiring and encouraging to others!

  33. Katelyne Marie

    March 13th, 2013 at 4:38 pm

    Jasmine this is perfect! I love it so much. Great work Jasmine & Anton for creating such a great work of art.

  34. Rachael

    March 13th, 2013 at 4:40 pm

    Jasmine, I so enjoy every one of your commercials but this one is SO you! I love the new slogan "Live Out Loud". It reminds me of something a musician might say but really, it can be applicable to any artist. Love it! PS, you’re as beautiful as ever!

  35. debbie ryan

    March 13th, 2013 at 4:42 pm

    I have to say this is totally amazing and reveals who Jasmine truly is. Jasmine you have inspired me and the days I wanted to quit I did not, I just went to your website and it renewed my passion every time. Thanks for being you!!

  36. Lauren

    March 13th, 2013 at 4:42 pm

    Wow, wow, wow. Amazing commercial. The way you feel about photography is very similar to how I feel about it – like it’s an extension of me; like it’s my lifeline, my way to connect with other people and to make my mark on the world. I love your work so much! Thanks for all you’ve taught me as I embark on this journey in and through photography…

  37. Florian

    March 13th, 2013 at 4:47 pm

    Very very good!
    You are such an inspiration.
    All the best from Germany,

  38. Stacey - Total City Girl

    March 13th, 2013 at 4:49 pm

    Looks great Jasmine! So interesting to see how you and your commercials have evolved. You are such an inspiration!

  39. Lindsay

    March 13th, 2013 at 4:58 pm

    LOVE IT!

  40. Nicole Glenn

    March 13th, 2013 at 4:59 pm

    So perfect! It’s been so wonderful to see you grow and achieve success over the past few years. You’re my idol! I wish nothing but the best for you and your endeavors. Sending love from San Diego. N

  41. Emily

    March 13th, 2013 at 5:15 pm

    You and the video are beautiful!! Love it!!

  42. Andrea P.

    March 13th, 2013 at 5:21 pm

    Love it! Congratulations on constantly moving forward.

  43. Stephanie fay

    March 13th, 2013 at 5:44 pm

    I ADORE this video! Amazing job Anton… and amazing job Jasmine! loooooooooooove it.

  44. Molly

    March 13th, 2013 at 5:47 pm


  45. Maรฏeva Voyage

    March 13th, 2013 at 5:55 pm

    May this new year be even more successful for you than all the other ones.
    (I’m sure it will… you have some much energy, so many ideas,… and you’re really inspiring…).
    All the best,
    Maรฏeva Voyage

  46. Iliana

    March 13th, 2013 at 6:04 pm

    This is AWESOME! You look beautiful and your smile is so warm!! GREAT COMMERCIAL!!!

  47. Francine Castro

    March 13th, 2013 at 6:07 pm

    I would like to say only one word to this video:


    Congrats ๐Ÿ™‚

    Looks, AMAZING! (as always)
    Fran ๐Ÿ˜‰

  48. Evonne & Darren

    March 13th, 2013 at 6:32 pm

    LOVE it! And Anton is awesome too! ๐Ÿ™‚

  49. Nathan Leduc

    March 13th, 2013 at 6:34 pm

    WOW! Very awesome vid. You just took it up a few notches =)

  50. jaleen

    March 13th, 2013 at 6:39 pm

    You are awesome!

  51. Hitender

    March 13th, 2013 at 6:56 pm

    Hello Jasmine… Such a beautiful video… You inspire soo many people… and I’m one of them ๐Ÿ™‚ I’m not sure if I can pull this off .. but… " You go gurl ! "

  52. Kathleen

    March 13th, 2013 at 7:01 pm

    Wonderful! You look great!

  53. m

    March 13th, 2013 at 7:03 pm

    I think your amazballs ๐Ÿ™‚

  54. Stacey

    March 13th, 2013 at 7:19 pm

    Fabulous video, and fabulous message! You’re as fabulous as ever!

  55. J. Todd Coomans

    March 13th, 2013 at 7:47 pm

    Beautifully produced and awe inspiring as usual. Thank you for being "Fabulous"!

  56. Peter Kasbergen

    March 13th, 2013 at 7:56 pm

    Wonderful! You remain a true inspiration to photographers all over the world. Thanks!

  57. falcon

    March 13th, 2013 at 7:59 pm

    Your videos are always amazing Jasmine, but this one is beyond inspirational! Congrats!! xo

  58. Christina Hastings

    March 13th, 2013 at 8:34 pm

    Wow, you and Anton seriously blew that commercial out of water! Absolutely stunning! You make me want to strive for soooooo much more when I watch that. When I hear you talk about relationships, and then see you in that video capturing and making them–all I can say is WOW. God bless!

  59. glenn gordon

    March 13th, 2013 at 8:43 pm

    Sweet! Well done and not over the top – captures a great reflection of who you are J*. Best of luck.

  60. Lupe Juarez

    March 13th, 2013 at 9:20 pm

    yeah shes my role model <33

  61. Joel Keddie

    March 13th, 2013 at 9:49 pm

    Beautiful Jasmine! Love it!

  62. Meredith Sledge

    March 13th, 2013 at 10:01 pm

    Ohhhh Jasmine, you’re amazing. I saw this on CreativeLIVE but it was just as good the second time!!

  63. Lindsey McClennahan

    March 13th, 2013 at 10:08 pm

    Loved seeing this during restart, SO inspiring! Love it!

  64. Annetta

    March 13th, 2013 at 10:11 pm

    Very nice Jasmine. I like it a lot.

  65. Kirk Willcox

    March 13th, 2013 at 11:59 pm

    I am in LOVE with this Jasmine. It totally captures your fun personality. I love the song too!

  66. Bobbie Brown

    March 14th, 2013 at 12:32 am

    It’s fabulous!

  67. Candace

    March 14th, 2013 at 2:35 am

    Beyond awesome. Truly motivates me to get something going. Thank you jasmine for all that you put out into the world.

  68. Erin

    March 14th, 2013 at 3:07 am

    Great video! Always top notch work!

  69. Mandy Christodoulou

    March 14th, 2013 at 6:30 am

    LOVE LOVE LOVE it!! Saw it on Creativelive and now seeing that its on your blog I can play it everyday for inspiration!! High 5 on this one girl!

  70. Elizabeth

    March 14th, 2013 at 10:41 am

    LOVE IT….you are such an inspiration. What an awesome video.

  71. Ray

    March 14th, 2013 at 1:34 pm

    One more set of kudos here! #Respect

  72. tami paige

    March 14th, 2013 at 1:41 pm

    yes you do, my friend…you live out loud. ๐Ÿ™‚ and give us the courage to do the same…thanks. and thanks for "calling me out on my crap." ๐Ÿ˜‰

  73. Tanya Leigh Rey

    March 14th, 2013 at 5:40 pm

    Jasmine – You are a huge inspiration to me and I feel re-energized every time I hear you speak! I truly enjoyed listening to you on ReStart and am excited to implement all of the fabulous ideas you shared. Seeing your video has inspired me to create one for my business! Keep inspiring!

  74. Ashley

    March 14th, 2013 at 8:14 pm

    Gosh, I LOVE you J*
    Keep it up girlfriend! xo

  75. Laura

    March 14th, 2013 at 10:54 pm

    I know that you are at WPPI, but I seriously get worried whenever you don’t blog. I hope you are alive and well! I will always check your blog everyday even if you ever become a once-a-month blogger. You are that good!

  76. gladys

    March 15th, 2013 at 2:46 am

    your commercials are always inspiring jasmine. love watching them. xo

  77. Ashley Rogers

    March 15th, 2013 at 9:43 pm

    I love it!! Fabulous job!

  78. Mario

    March 16th, 2013 at 9:13 am

    Awesomeness! Love your video.

  79. Monika Greenaway

    March 16th, 2013 at 10:58 pm

    I have been thinking about this post…well since you posted it! I relate to you, photography has brought so much joy to my life because of the fact that it allows me to have a voice and enables me to live out loud. I have been continually realizing these facts and you put it into perfect words! Love love love the video! It’s amazing. Perfect.

  80. John Cain Sargent

    March 17th, 2013 at 3:33 pm

    I snapped with the music. I nodded with your words. Great work!!! Not said as the generic line of encouragement– this piece of work by you and Anton is great.

  81. Barrie Wedding Photographer

    March 17th, 2013 at 10:14 pm

    Love this video! It shows your personality so vividly Jasmine! Such an inspiring reminder after enjoying ReSTARt – thanks so much for sharing as much as you do!

  82. Aiymee

    March 19th, 2013 at 9:20 pm

    I’ve always loved your promo videos Jasmine! Love the style and feel of them. Great job!

  83. Sophie Asselin

    March 21st, 2013 at 12:27 am

    Wow! You are so awesome in this promo video. Love your wotrk and love your talent ๐Ÿ™‚ Thank’s to share with us!

  84. Mandy Caudill

    March 25th, 2013 at 4:41 pm

    Fist bump!!! THIS is amazing!

  85. Michelle Scafidi

    March 26th, 2013 at 8:03 pm

    Beautiful work! All glory to God!

  86. Carla

    March 26th, 2013 at 9:57 pm

    You are such a beautiful inspiring person. Thank you for sharing your knowledge.

  87. Mark Potter

    March 26th, 2013 at 11:34 pm

    So. Freakin’. Awesome!!! ๐Ÿ™‚

  88. Mark Martinez

    April 19th, 2013 at 11:09 pm

    Love the look and feel of this of this promo – perfectly fits your brand.

  89. Thomas

    April 30th, 2014 at 10:12 am

    Your videos are great! I learned some very useful stuff on your blog ๐Ÿ™‚ I love your work!

  90. Olga Gustavson

    December 29th, 2014 at 12:09 am

    Hi Jasmine,
    I loved you work, your videos and the way you help other photographers. I’m or trying to be a photographer, learn everything I can form other in the business like you and my friend and mentor Frank Donnino.
    I have a Canon 7D with a 28-135mm lens and that’s all i have.