How to Introduce Your Business for an Unforgettable Impression
So let me start this note stating the truth: I’m AWKWARD.
I don’t take pride in this notion, it’s just a fact I’ve come to embrace in adulthood. Walking into a room full of strangers sends blaring sirens off in my mind: Danger! Danger! Danger! Warning: you’re about to say something stupid!
But part of growing a business requires me to get uncomfortable and attend social events (even if I prefer to sit at home, eat a taco, and talk to my dog).
So how do I make the most of these events as an introvert? I make a plan to move past my nerves and introduce my business in the most effective way.
Because I shy away from walking into a mixer or a cocktail party like Khaleesi the Dothraki (although I could use a dragon as a conversation starter), I tend to stay on the outskirts of any event. I’ve discovered the three best places to strike up a new conversation are the 3 B’s…
Okay, so now that you know WHERE to meet people at a networking event, let’s chat about HOW to introduce your business…and be unforgettable.
After years of making mistakes, I realized something important: I Need to Introduce My Business in One, Easy-to-Understand Sentence.
Here’s the deal: no one has time to hear you dilly dally about your “Well, it’s sort of hard to explain, but what I do is…” explanation. In fact, no one wants to know the specifics of what you do. At least not during an introduction.
So what do they want? People want a reason to put you in their mental Rolodex (<— remember those things?!) as way for you to provide a BENEFIT to them later.
The easier the benefits are to understand, the more unforgettable you become. So how do you make your business introduction effective? Break one sentence into three easy parts:
So let’s take a look at my one-sentence business introduction:
“Hello, I’m Jasmine Star, a photographer and business strategist, who empowers entrepreneurs to build a brand, market it on social media, and grow a profitable business.”
In one sentence, someone can immediately categorize my business in relation to what they need now…or will need in the future. Easy peasey.
I hope you write (and memorize) your networking introduction. It’s been a game-changer for my awkward tendencies. And if we happen to end up at same networking event, I’ll see you in the bathroom line or the Boonies!
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