How to [QUICKLY] Grow Your Social Media

Business

Can I be totally honest?  Sometimes I carefully choose my words so I don’t offend readers, but I just want to deal it to you straight, no shooter.  Cool?

Often I’m asked how an entrepreneur can grow their _____________ (Facebook, Instagram, Snapchat, Twitter, etc.) platform.  We all know the awesome contributions social media can play in business, but so often people feel like they’re screaming into a void.  Is anyone even paying attention?  How can I be found in a sea of options?  Why would anyone pay attention?

I get it.  It can be overwhelming and frustrating.  But let me share a pivotal piece of growing any social platform.  And it’s groundbreaking.  Are you ready?

NO ONE WANTS TO READ YOUR STUFF…if you first don’t find a way to help or add value to their lives first.

The Lab-2

Here’s what I see the most: a business owner uses Facebook to share, “Look at the photos I took/the widget I made/I wrote new blog post/my product is on sale.”  Or a business owner uses Instagram to share, “Look at the photos I took/the widget I made/I wrote new blog post/my product is on sale.”  Or a business owner uses Snapchat to share, “Look at the photos I took/the widget I made/I wrote new blog post/my product is on sale.”

Do you see the pattern?  Yeah, a commercial for your business.  But what value are you offering your reader?  How are you helping your reader?  Basically, what do they get from the content you’re creating?

The trick to growing a following is to offer more value than just personal promotion. 

  • Instead of writing a blog post sharing more of your wedding photography, why not write a helpful blog post related to wedding photography? 
  • Instead of sharing a post on Facebook about your fitness training, why not share a helpful video showcasing exercises people can do on their own? 
  • Instead of using Snapchat to show your clothing boutique, why not post helpful tips how to style maxi dresses for summer travel?

When you freely give helpful and valuable information to followers, it helps build trust.  And trust leads to support. And support leads to endorsements.  And endorsements lead to sales.

You will grow your social platforms quicker and stronger when you find ways to position your business  at the forefront of care, concern, and quality content.  And this buttresses your entrepreneurial endeavors, boosts profitability, as well as grows your social platforms.

I can’t wait to see the helpful and valuable content you’ll produce soon!

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  1. Leon Huang Photography

    July 14th, 2016 at 5:05 am

    Like how this post adds values for us readers? 🙂

  2. Gary Lun

    July 21st, 2016 at 4:13 am

    Giving valuable content is always the king. Thanks for verifying this Jasmine! Wonderful advice!

  3. George Pennock

    July 30th, 2016 at 9:57 am

    What social media do you find works best for you? Facebook is always changing things up and my post don’t seem to reach many. Pinterest is supposed to be very good for generating interest and I’m working on that at the moment.

  4. Amanda

    July 30th, 2016 at 3:54 pm

    Great reminders!

  5. jessica

    August 12th, 2016 at 11:53 am

    It totally makes sense! A great way to look at things for our audience! Thanks Jasmine!

  6. Crystal

    August 23rd, 2016 at 4:48 pm

    “NO ONE WANTS TO READ YOUR STUFF…if you first don’t find a way to help or add value to their lives first.” SO. MUCH. THIS. Thank you for sharing!!

  7. Fotograf Katowice

    August 25th, 2016 at 12:14 pm

    In terms of Facebook I guess people still like to do the ol’ scrolling down activity. If you take some interesting photos I guess it will catch the eye of some viewers. Giveaways and contests are also an excellent way to promote your Facebook account.

  8. Tommy Blake

    September 19th, 2016 at 12:50 pm

    Words of wisdom don’t you think though that photographers especially get too caught up in worrying about how many followers they have? A good quality audience of engaged people is better than just bug numbers with little interaction.

  9. Joanna Carina

    October 2nd, 2016 at 2:20 am

    So so so helpful, and so simple as well…..thank you!

  10. Ed Shum

    October 14th, 2016 at 8:39 am

    Definitely going to be thinking more about my social media now, thanks!

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    October 24th, 2016 at 11:50 pm

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  12. Mark Charlton

    November 9th, 2016 at 10:26 am

    Great advice. This all makes perfect sense. Thanks

  13. Ryan

    November 13th, 2016 at 4:00 pm

    SO GOOD! Seriously, its all about adding value to brides, giving them more of a reason than “Look how great I am click my link” Thanks for the tips and articles Jasmine, SO helpful.

    Cheers

    Ryan
    Kelowna Wedding Photographer

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    November 16th, 2016 at 9:29 am

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  15. La Vision Photography

    December 10th, 2016 at 10:54 am

    In fact, you are showing the balance, what you give is what you get, in business terms.

  16. Photographe Mariage Lausanne

    December 13th, 2016 at 12:53 pm

    Your article is really great and inspiring. I love your work.

  17. Kristian

    January 9th, 2017 at 6:15 pm

    Great article, and seriously helpful. Cheers Jasmine!

  18. Sandra Fotoidile

    January 26th, 2017 at 10:35 pm

    Very useful article, thank you, Jasmine!

  19. Belinda Philleo

    January 27th, 2017 at 8:50 pm

    Good Point Jasmine! I needed this little kick in the butt today haha!

    I’ve been trying to brainstorm some good quality new content for my fan base. Sometimes it’s hard because I feel like inevitably someone has already written it. No excuse though I know. I’m working on keeping a little list of brainstorms and ideas that I can sit and work with to create new stuff!

    Thanks for the inspiration

  20. Mark Byron Dowie

    February 16th, 2017 at 10:26 am

    Massive help thanks for sharing.