Introducing Alex


This past year has been nothing short of wonderfully amazing. Yes, there were times when I wanted to pull my hair out due to life’s curve balls, but I somehow managed to keep my mane intact. Minus the bald patches behind my right ear 😉

I wish I could say I did everything on my own, but I wouldn’t be able to look myself in the mirror. After my 29th wedding of the year, I asked for desperately needed help. Because I outsource a large majority of my business, I’m freed to focus on more important issues…but I still keep my hand on the proverbial ladle stirring the boiling pot. There are certain elements of my business that I refuse to outsource—client care is numero uno—but between splitting my time for shooting, running my business, client communication, and looking for new opportunities to grow, I am spread thin. Like, someone-throw-me-a-bottle-of-Rogaine thin!

That’s where Alexandria stepped in. Somehow through all the mire, I wasn’t able to see a fabulous solution standing in front of me. Literally. Alex is a full-time art student here in Orange County majoring in graphic design and photography. She’s loving, low-key, and adds just the right amount of spice to my life. Alex also happens to be my younger sister.

From the first day working with me, Alex rocked my world. She’s awesome in Photoshop and Illustrator, has an impeccable eye for detail, and occasionally brings me Jamba Juice. If it wasn’t for her strange taste in music, I’d say she was perfect! I’ve learned that headphones are my best friend when Alex is rockin’ it out on my computer…but it’s a small price to pay to have someone help me stay on track.

Alex is the first member of the All Star Team and I’m honored to call her my assistant, friend, and sister!

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  1. bianca

    January 1st, 2008 at 5:29 pm

    You have an AMAZING assistant : )

  2. Mike Jazek

    January 1st, 2008 at 5:29 pm

    Your sister is hot.

  3. Joanna

    January 1st, 2008 at 9:21 pm

    What a great way to keep it all in the family!

  4. ricki ford

    January 1st, 2008 at 11:54 pm

    I love the All Star Team thingy. Thats cool!

  5. Melissa Koehler

    January 2nd, 2008 at 2:56 am

    How wonderful! It is so nice when you have people you can trust to help you.

  6. cassandra m

    January 2nd, 2008 at 8:45 pm

    SISTERS who are friends are the best! I just did a Thank U post to mine last week. wow, how many people in your family…ha.ha.

  7. Simply Modern Weddings

    January 3rd, 2008 at 6:38 am

    Yay…congrats on finding an amazing person to help contribute to your success. Even nicer that she is your sister. That will be a such great help for you!

  8. Ana

    January 3rd, 2008 at 11:54 pm

    Hi Jasmine!!! this is my first comment here but I’m a long time your blog stalker!! =)
    I couldn’t resist when I read this post… I’ve been working w/t my sister also for almost 5 years and we have had such a great time!! I’m not a photographer but I do LOVE LOVE LOVE your shots!! Have a magic year Jasmine!! 😉

  9. angel swanson

    January 5th, 2008 at 1:30 am

    that’s so wonderful you could bring her on! i love working with my sis, too!

  10. Melissa E Earle

    January 8th, 2008 at 5:59 am

    Isn’t this awesome!
    My sister is coming here this summer to be my All Star Team with mee….thought it is awesome that your sister is the real deal! Love it
    -Melissa E Earle

  11. zobo

    January 13th, 2008 at 6:47 am

    i love titer

  12. Sean McLellan

    January 27th, 2008 at 6:32 pm

    Glad you found someone–we’re about to begin the search right now. We were completely buried under our work in 2007, and changing that is a goal for 2008!

  13. MsB

    February 26th, 2008 at 11:03 pm

    Hi Jasmine: I need to hire an assistant with photo editing, but could you give me a guideline of how much I should pay? Is it per hour or per project? I’m thinking that per hour will not be a good idea; per project, but what’s the rate like? OMG, I’m so confused yet I need to hire someone now. Eeks!

  14. kay english

    July 31st, 2009 at 3:09 pm

    oh cool! Is she still working for you? I would love to have an office assistant. Cute pic!