Marketing YOU

Marketing YOU

Photography

This may sound silly, but I think realtors are the best niche marketers. And I use the word ‘best’ loosely, but I believe they’ve struck a chord with consumers. Can you think of the last time you saw a realtor’s advertisement without her photo attached to it? Do you remember the last time you saw a For Sale sign on a lawn sans a smiling picture of John Smith—The Nation’s Premiere Sotheby’s Agent on it? Even the calendar magnets that arrive in the mail have an agent’s face emblazed across the top! Have you ever taken the time to consider why? When a homebuyer is making an $850,000 purchase, she’s not merely looking for recommendations and industry credibility, she’s looking for someone she can trust. And, strangely enough, physical appearance plays a vital role in American consumerism.

In the same vein, when a prospective client is looking to find the right wedding photographer, being able to see her makes an incredible difference. The first thing I do when I visit a photographer’s website is go straight to the BIO section…I want to know who’s work I’m looking at…I want to see her photos through her eyes. There’s nothing more disconcerting than going to a bio section and seeing a bouquet, rings, or some other inanimate object instead of a picture of the photographer. Have you ever been to a professional athlete’s site and NOT seen a picture of him? Have you ever been to a Fortune 500 company’s site and NOT seen a picture of the CEO/board members? Have you ever visited an actor’s website and NOT seen headshots? Never!

So my question is this: If you’re a professional photographer, why don’t you have a picture of yourself on your blog and/or website?

I discuss this topic in more detail over at Pro Photo Resource, so be sure to stop by take a quick read. Please feel free to proffer feedback—affirmative or contrary—because I firmly believe the best piece of marketing material a businessperson can have is himself.

To read the article in its entirety, CLICK HERE for a full review.

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  1. DJ -

    Dead on! Let the countdown begin… 🙂

      12.20.07 - 5:08 am

  2. Virgil Bunao -

    I used to have my grandmother’s picture on my site, but that didn’t get me anywhere. So I decided to put my picture up and BAM! They started comin’. If you post it they will come 😉

      12.20.07 - 5:15 am

  3. J Sandifer -

    Excellent point…and since we are photographers make it a good one!

      12.20.07 - 5:17 am

  4. Jamie Delaine -

    Absolutely I totally agree. I have a photo on my site; and I post pictures of myself on my blog all the time. Thats a stunning photo of you!

      12.20.07 - 5:23 am

  5. Bianca -

    Spot on, sista! I couldn’t agree more. Jas, include that a bio should not only speak of photography experience, but personal experience that creates a unique style of photography. For an non-photog (like myself), I would rather know what inspires them to create their look.

      12.20.07 - 5:30 am

  6. makeupbynora -

    So true, this has to be my favorite blog entry yet. You have a great way with words. You are very inspirational. Can’t wait to read what you have to say next. Nora

      12.20.07 - 6:39 am

  7. Simply Modern Weddings -

    That is so true…I always look for someone’s photo in their bio. I have photos in my blog, but I can’t wait to have a photo on my site.

      12.20.07 - 7:17 am

  8. ksen :) -

    AMEN sista…amen!

      12.20.07 - 7:38 am

  9. jameka -

    wow…awesome pic!!!

      12.20.07 - 7:45 am

  10. liana -

    Oh sistah – have I mentioned before that dress is HAUT??!? LOL. Methinks you should use the one of you running from the bus though instead ;P

    Can’t wait to see ya next mo!!

      12.20.07 - 8:57 am

  11. Jason Graham -

    Hey, Jasmine. Thanks for the article at Pro Photo Resource. It was very insightful. In fact I’ve enjoyed all your articles there. Thanks again.
    ~jason

      12.20.07 - 10:20 am

  12. Zekeshem -

    Oh, I totally agree with you! I’m dying to get a fun pic taken of myself for my website…right now all I have are snapshots of myself that really aren’t so great. *sigh* I’ve gotta find someone to take my pic! And yes, it’s true, that pink dress is gorrrrrrgeous!

      12.20.07 - 11:45 am

  13. Suwanee -

    Hi Jasmine, thanks for the article and you have an excellent point! I guess I will have to get going on getting fit and get some photos of myself up there on my site and blog….yikes…….(O: Blessings!

      12.20.07 - 12:52 pm

  14. Haley Lamb -

    YES!! I completely agree….looking at the BIO section for the photographer’s picture is the FIRST thing i do when visiting a new website. You are so right!

      12.20.07 - 1:17 pm

  15. candi -

    i so don’t have my picture up….lol. I am shaking my head. Now i have to get a friend to take some shots so I can. You make a great point!!

      12.20.07 - 1:18 pm

  16. cassandra m -

    If we were all drop dead gorgeous like you…ha.ha. But you make an excellent point girl. I agree, in seeing your face I feel as though we are friends and I could trust you as a professional too. Excellent info…another task to add to my New Year’s THINGS TO DO…Thanks!

      12.20.07 - 1:37 pm

  17. Robin Dini -

    excellent article Jasmine. The comparison to real estate agents to choice! I never looked at it from that perspective. So going to rewrite my bio to have a little more "KiCK" to it!

      12.20.07 - 1:48 pm

  18. Emily DeWan -

    So true! I also go to the bio section looking for a portrait every time I’m on a site (photographer or not).

      12.20.07 - 2:24 pm

  19. Courteney Miller -

    Hi Jasmine! I think this is my first time commenting on your blog but I’m not totally for sure because I have been reading your blog almost every day since Sept…
    As another commenter said…If we were all drop dead goreous as you then heck ya we’d have tons of pictures of ourselves…no but really I totally agree! I go to the bio first thing as well and it makes a huge impression on me if they do in fact have a bio! I have a picture of myself but it’s small because I don’t have any professional headshots yet…by the way I love reading your blog! YOU ROCK SISTA!

      12.20.07 - 3:17 pm

  20. david & kimi b -

    i agree! that is an incredibly lovely photo of you!

      12.20.07 - 3:29 pm

  21. Amy -

    Great article Jasmine!

      12.20.07 - 4:06 pm

  22. Melissa Koehler -

    Could you be any cuter? Great shot of you!
    I totally agree with you!!

      12.20.07 - 4:34 pm

  23. Jennifer Farris -

    Couldn’t agree more with the article and the cuteness factor. When you’re georgous, it’s easy to put yourself out there. And you are that and talented too!

      12.20.07 - 4:42 pm

  24. Michael Blanchard -

    100% agree with you! I just made collage of myself… can’t decide if it’s kinda lame or not, check it out & comment below it please 🙂 http://www.michaelblanchard.com/index.cfm?catID=23 Love to you J*!

      12.20.07 - 7:35 pm

  25. Jennifer Regruth -

    Great comments- boy, do you know how to work the camera! Great shot-did JD take it?

      12.20.07 - 7:48 pm

  26. alicia -

    probably because they’re not all gorgeous like you! haha. so you’re blessed in that department. great dress J* and an even better smile!

      12.20.07 - 8:46 pm

  27. Vida -

    Hmmm…. I have a photo but methinks it’s time for a new one.

    Something a little less staid and traditional.

      12.20.07 - 10:46 pm

  28. kerri mcconnell -

    so well put! i love the fact that you don’t hide anything… my photo leaves a lot to be desired!! LOL merry christmas!

      12.20.07 - 11:07 pm

  29. Eddie Bojorquez (Studio512) -

    Well stated. I put my image because it bothers others to not see it. Ironically, they’re more bothered after they do see it!-E

      12.20.07 - 11:16 pm

  30. Dennis -

    I agree Jasmine…it is one of the items on my 101 in 1001 (http://www.dennisbullock.net/article/29/101-in-1001-is-it-possible) and I need to to it now!

      12.21.07 - 12:01 am

  31. Jenny Sun -

    i totally agree Jasmine! I always go to see if the photographer has a bio and whether they have put up a photo of themself or not. I do get disappointed when I get a random photo of something, and not of them! Lovely photo of you by the way! 🙂

      12.21.07 - 1:07 am

  32. Lisa Carpenter -

    I totally agree…I posted some on my blog a few days ago! Your picture is beautiful:)

    Lisa Carpenter

      12.21.07 - 2:09 am

  33. Jasmine C. -

    I love that photo of you. 🙂 What a cute top!

      12.21.07 - 3:43 am

  34. chelsea -

    i concur. i’ve recently redesigned my site and have found that by adding a pic i’ve had more personal email inquiries from clients! great advice and keep giving more!

    thanks

      12.21.07 - 3:51 am

  35. Mike Colón -

    How can we compete with you here in the OC! No wonder business has been slow! That’s it, I’m going shopping for a new sexy dress, then I’m calling Liana! haha! Miss ya superstar! Tell JD he made Grace Ormonde again! She loves him!

      12.21.07 - 8:10 am

  36. Jasmine* -

    LOL! I’m quite sure business will NEVER be slow for you, Mike! But, yes, a little pink dress may be just what you need…Julie will love it! 🙂 And I’m going to have to check out Grace Ormonde again to find my hottie husband! 🙂

      12.21.07 - 2:58 pm

  37. Christopher Grisanti -

    Hey Jasmine,
    I’m in the process of redesigning my website. Instead of a photograph of me, can I use that image of you and just say that I know Jasmine Star? 🙂

      12.21.07 - 4:07 pm

  38. Michael Corsentino -

    Happy Holidays Jazz & JD!!!

      12.21.07 - 6:32 pm

  39. Melissa E Earle -

    Do you know what Jasmine? I completely and totally agree with you…hmmm now to do what I agree with *wink
    Cheerio
    -Melissa E Earle

      12.21.07 - 7:29 pm

  40. Stacy Cross -

    I agree – but I think it goes beyond the picture on your website and all the way down to how you interact with your client. Are you affraid to show them who you really are? Can you be really YOU with them – it’s so important to show them the value of who you are as a person and how that will add to their wedding day!

      12.21.07 - 8:59 pm

  41. Sarah Quiara -

    I have a photo of me on my site now! Yay! And it’s a super hot photo ’cause Bobbi + Mike took it. Next year, maybe I’ll have a Jasmine Star bio photo (???) 🙂

      12.21.07 - 10:19 pm

  42. Jennifer -

    Aww, what a grreat photo. So friendly and sweet.

      12.21.07 - 11:28 pm

  43. davina -

    Oooo…I forgot that I don’t have a picture of me on my blog (at least not in an easy to see place….hmmm….) Thanks for the reminder that I need to get with the program!

      12.22.07 - 12:12 am

  44. Armin -

    Couldn’t agree more with you Jasmine – a face to the name/portfolio is makes it all the more personal and brings you one step closer to gaining the trust of a potential client!

      12.22.07 - 12:24 am

  45. Desiree Hayes -

    You are so gorgeous, LOVE this shot! I agree about the post too. I love when I go to other blogs/sites and can SEE the photographer at least somewhere! Especially when their personality is jumping out of the image!

      12.22.07 - 12:40 am

  46. Tiffany -

    I think you’re so right! As a consumer I totally look at pictures….love your new pic!!! Gorgeous…I’d hire!

      12.22.07 - 1:15 am

  47. brianna -

    you probably just posted this cute picture to make up for the horrific one down below. dear blog readers…i am also not that ugly. just take my word for it. but on a serious note, HAWT PICTURE!

      12.22.07 - 1:31 am

  48. michael schuhmann -

    welll….because we’re not full of ourselves….I mean…one image of yourself on your site is cool and expected, but a bunch of "oh here I am, look at me, Im so cute"…can have a negative effect. I think in this case less is more, I mean the last thing you want is to come off like a "B."

    -m

      12.22.07 - 4:21 am

  49. Charming Events -

    I am with ya! I enjoy browsing photos and I was thrilled to have my own on my website & blog. Love your pics, they are always so energetic!

      12.22.07 - 3:20 pm

  50. Tony Bisson -

    I just want to say that the camera loves you. You really photograph more like a star then a businessperson.

      12.22.07 - 3:54 pm

  51. Ali -

    I have a picture up, but it’s rather dull and serious (and taken by my five year old!). I’d love to put something fun up, but I’m incredibly uncomfortable in front of the camera. You, on the other hand, rock both sides of the lens.

      12.24.07 - 1:35 am

  52. Fabian Boente -

    Hi Jasmine!
    Step 1) Completely agree with you.
    Step 2) Strip out any shyness and/or excess of privacy.
    Step 3) Post my picture in my blog
    Step 4) Than you for being, as usual, a constant inspiration for people to move and improve.

      1.11.08 - 12:44 am

  53. Lawrence the Photographer -

    That is very true! That is recently why I updated my wedding photography website with pictures! This was after a whole year -_-

    By the way, I’m a fan of your wedding photography! Love your work!

      1.13.08 - 7:19 am

  54. Sean McLellan -

    Good advice–photos of us, plus our personality coming through our blog has been a big help to our business! It’s all about that personal connection.

      1.28.08 - 1:01 am

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