Building Boring Businesses, Embracing Questions, and Doing Hard Things with Codie Sanchez

“I buy boring businesses and talk about it on the internet.” (Codie Sanchez)

That, my friend, is how Codie Sanchez describes what she does… but I’ll deal it to you straight:, her life and business is anything BUT boring.

In fact, you’re gonna want to >>click play<< on this conversation with Codie ASAP – in just over 30 minutes we cover:

  • The importance of asking questions while embracing the truth that there is no such thing as a “right” question;
  • How success is rarely linear but more of “ping pong” process and our goal is simply to trust the process;
  • How to create content that positions you as a thought leader;
  • Why Codie intentionally choose at least one day each year to do something so hard that the other 364 days in the year are easy by comparison;
  • And a whole lot more!

(Haven’t met Codie yet? She’s the founder of Contrarian Thinking, a newsletter, and media company read by hundreds of thousands about thinking critically and cash flowing unconventionally. She owns 25+ boring businesses and is known for making Main St. sexy again.)

After you >>listen to the episode<<, make sure to check out the following resources and social media posts that we talked about in our conversation:

Codie Sanchez

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and adviser, to now Founder at Contrarian Thinking and Cofounder of Unconventional Acquisitions. She thrives on helping people think critically, and cashflow unconventionally while allocating to what we call “sweaty & boring” small businesses. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. She’s always balanced her profession with non-profit service to empower women, veterans, and Latinos.

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