Visual Brand Identity: Stock, Royalty Free, or Custom Photos?
I hate saying it, but I see business owners using low-quality, cheesy, repetitive photos in their marketing endeavors. I’m sure entrepreneurs want to use amazing photos for their business, but the don’t really want to pay for it. I might be biased since I’m a photographer, but photos are a vital component to branding your online visual identity. It’s easy for business owners to simply use stock or royalty free photos, but having a photo shoot entirely for your business is far more beneficial.
But before we get there, here’s a brief explanation of the differences between stock and royalty free photos, so you know how to use them if that’s your only option.
The downside to stock and royalty free photos is they can be used by other businesses. That means that there’s a chance your competitor can use the same photo you are…and that may look tacky!
This is why I’m a HUGE proponent of hiring a photographer to shoot custom photos for your business. And I believe there’s a photographer for every budget.
If you are hiring a photographer to shoot images for your business, here are a few tips to ensure you’re the same page and the shoot is everything you want. When you email the photographer, be sure to:
When it comes to visual brand identity, I feel pretty strongly about having a cache of images that represent your business in a way that is totally yours. I can’t wait to see how you create a photo shoot for your business that helps take it to the next level!
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