It’s a weird thing to care.  It’s weird to even notice, but we do.  If you pay attention to your social media accounts, it’s impossible not to care.  You know that moment when you post a status update and then people UNFOLLOW your account?  For a brief second you wonder, “What did I say that caused you to stop our online conversation?!”

Then there’s this awkward moment of second-guessing evvvvvverything.  How long the post was.  How short the post was.  If you should’ve posted that photo.  If you should’ve stayed quiet.

It’s a crazy game of What If’s.

But here’s one thing I’ve learned:  When people unfollow me, it’s a good thing.  Yes, good.

The world of social media has made business owners think that more is better.  That numbers are a true reflection of one’s importance or value.  But I couldn’t disagree more.

Dale Carnegie said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

When people unfollow my Facebook page, I understand we weren’t a fit anymore.  Our lives no longer intersected and that’s okay.

I understand that my business will go farther with two people genuinely interested in what I do than 200 mere spectators and opinionators.  (Yes, I just made up that word.)

When people unfollow my account or your account, our challenge isn’t to focus on what’s lost, but, rather, pouring our energy into those who remain.

The people who stay by our sides are those who we must give our care, help, and service.  They are the ones who’ll remain by our sides and support our dreams becoming a reality.  To them we must commit our time, effort, and energy.