I had the honor of collaborating with the team from Social Media Examiner and other social media strategists in making online marketing predictions for the upcoming year. You can read the entire article HERE, but here's my response…
Streaming video is a great opportunity to personalize a business, so revel in the value of showcasing who you are, not just what you do.
If you want your Facebook page to be seen and have more organic reach, live video reigns supreme. In fact, the algorithm favors live video to anything else (videos, photos, and text updates) at the moment. Gone are the days when simple photo and a link to a blog post could push traffic to your site…while available, it's just not as effective as it used to be.
Live video is engaging and studies show that viewers spend more time on live streams than any other Facebook posts. As a result, they have a much higher likelihood of being shown to viewers.
As we move into 2017, it's key to use Facebook Live as an integral part of our marketing, but–more so–to use it strategically to stand out from the quickly saturating Newsfeed.
If you'd like to download a free Facebook Live check list and tips, feel free to download HERE!