Although EVERYONE seems to be stressed around the holidays, us business owners seem to have overwhelm leaking out of our ears when November hits.
*Can you relate??*
Let me start by saying: YOU ARE NOT ALONE.
As you head into the holiday season, it’s tempting to think your business will be lost in a sea of social media posts.
I often hear entrepreneurs say things like:
- “How can my posts compete with all the promoted posts on Instagram?”
- “The only way my Facebook posts will be seen is if I run ads!”
And when people think their efforts won’t return the results they want, they consider quitting before they even begin. Friend, the way to combat these negative emotions is to have a PLAN for selling on social weeks before your posts will go live.
Today, I want to give you my top 3 tips for turning followers into customers this holiday season. Let’s dive in!
Incentivize Your Followers to Invest
The holidays are a fantastic way to give prospective customers a special reason to buy, and buy immediately.
While there are a ton of ways to make this happen, here are a few ideas to get your wheels turning:
- A holiday discount
- Buy one/get one free
- Free shipping
- Free gift with purchase
- A free upgrade
- Added bonuses
Engage with Your Customers
A common mistake many business owners make is being “radio silent” on social for weeks, and then hitting their audience hard with sales posts while in a promotional phase. This is coined as being “too sales-y”!
Don’t use social media just to sell. Use social media to connect, build trust, and create conversations…then sell.
Examples of engagement include:
- Watching and commenting on stories
- Commenting on your ideal customer’s photos
- Liking their photos
- Replying to comments
- Creating stories with questions and polls
- Doing a Live Q+A
If you’re a member of Social Curator, you know my juiciest tip for turning followers into customers is CONSISTENCY. You build trust with your followers when you talk WITH them, not just sell TO them.
Now you might be thinking, “Jasmine, I don’t know HOW to post consistently! I can hardly keep my head above water as it is, let alone create content every single day for weeks leading up to my Christmas BOGO!”
>>I know you’re busy, I know you’re tired, and I know you want to use social media as a way to chase your wildest dreams.<<
So I’d like to invite you to consider an easier way–one where you don’t have to stay up late taking poorly-lit lifestyle flatlays and stare at a blinking cursor for hours just to create one Instagram post.
That easier way? It’s right >>HERE<<, Buttercup. Inside this Sneak Peek of the Social Curator Experience, you can download engaging caption templates, lifestyle stock photos, Instagram story templates, and a social media marketing guide.
*Yep – we want to give you all the tools you need to help you light up your little corner of the Internet!*
You can even get a glimpse into our amazing community that uplifts, inspires, and cheers each other on every day. It’s yours this holiday season by clicking >>HERE!<<
Well friend, I hope you enjoyed these 3 tactical tips on how to turn followers into customers this holiday season.
>>Remember: the key to selling on social is not MORE followers… It’s to incentivize them to buy immediately, engage during and leading up to your sale, and post consistently throughout your launch.<<
THIS is how you will create meaningful relationships that turn into a thriving business.