Any great cocktail connoisseur will tell you that there are 3 key elements to a delicious drink:
- The Basics – ice, glass, etc.
- The “WOW” Factor – alcohol
- The Presentation – herb leaves, lime wedge, olive pick, etc.
Now let’s take that analogy and relate it to an Instagram post (because this concoction applies to more places than the table-top bar of a restaurant!):
- The Basics – scroll-stopping caption
- The “WOW” Factor – brag-worthy image
- The Presentation – relevant & discoverable hashtags
It’s true that a cocktail can be perfectly drinkable without any herbs, limes or olives, and an Instagram post can be seen without using any hashtags… but consider the possibilities of adding that *extra* element of presentation.
Herbs awaken the senses, limes add some pucker, and olives double as a snack. Hashtags allow Instagram content to become searchable, not only by you and your followers, but by ANYONE.
>>Friend, this post will give you the 4 ingredients to a fool-proof hashtag strategy. Let’s dive in!<<
SEARCHABLE TERMS
This will comprise the majority of the hashtags you use. In order to understand what your searchable terms are (they are different for everyone), you must put yourself in your ideal client/dream customer’s shoes.
LOCATION SEARCHES
This is for people searching for things/people/photos specific to a certain location. These are especially powerful to get discovered in your local area.
GEOGRAPHIC SEARCHES
This search term is for people looking for businesses based on city or state. This can get a bit tricky because people search for local options in a myriad of ways, so use a mix of geographic references to cover all of your bases.
INDUSTRY SEARCHES
These search terms are specifically related to your industry, used by peers and counterparts. These search terms tend to be searched by other professionals within your industry. Hashtagging within your industry is a great way to get noticed, featured, or create sponsorships/ alliances/referrals.
Now that you have the ingredients to make the perfect Instagram hashtag cocktail, I created a FREE resource to make sure you are following this hashtag strategy, which you can download >>HERE!<<
This guide will provide more examples, a space for you to brainstorm hashtags for your business, and an additional video tutorial and I know you’re going to love it. Be sure to grab it >>HERE<< now!
I can’t wait to raise a glass and toast to your future success with hashtags. Cheers, friend!
