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A Perfect Instagram Hashtag Cocktail

June 10, 2020 - Business, Marketing

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Any great cocktail connoisseur will tell you that there are 3 key elements to a delicious drink:

  • The Basics – ice, glass, etc.
  • The “WOW” Factor – alcohol
  • The Presentation – herb leaves, lime wedge, olive pick, etc.

Now let’s take that analogy and relate it to an Instagram post (because this concoction applies to more places than the table-top bar of a restaurant!):

  • The Basics – scroll-stopping caption
  • The “WOW” Factor – brag-worthy image
  • The Presentation – relevant & discoverable hashtags

It’s true that a cocktail can be perfectly drinkable without any herbs, limes or olives, and an Instagram post can be seen without using any hashtags… but consider the possibilities of adding that *extra* element of presentation.

Herbs awaken the senses, limes add some pucker, and olives double as a snack. Hashtags allow Instagram content to become searchable, not only by you and your followers, but by ANYONE.

>>Friend, this post will give you the 4 ingredients to a fool-proof hashtag strategy. Let’s dive in!<<

SEARCHABLE TERMS

This will comprise the majority of the hashtags you use. In order to understand what your searchable terms are (they are different for everyone), you must put yourself in your ideal client/dream customer’s shoes. 

LOCATION SEARCHES

This is for people searching for things/people/photos specific to a certain location. These are especially powerful to get discovered in your local area.

GEOGRAPHIC SEARCHES

This search term is for people looking for businesses based on city or state. This can get a bit tricky because people search for local options in a myriad of ways, so use a mix of geographic references to cover all of your bases. 

INDUSTRY SEARCHES

These search terms are specifically related to your industry, used by peers and counterparts. These search terms tend to be searched by other professionals within your industry. Hashtagging within your industry is a great way to get noticed, featured, or create sponsorships/ alliances/referrals. 

Now that you have the ingredients to make the perfect Instagram hashtag cocktail, I created a FREE resource to make sure you are following this hashtag strategy, which you can download >>HERE!<<

This guide will provide more examples, a space for you to brainstorm hashtags for your business, and an additional video tutorial and I know you’re going to love it. Be sure to grab it >>HERE<< now!

I can’t wait to raise a glass and toast to your future success with hashtags. Cheers, friend!

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Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...