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The BEST Promotional Ad Strategy

April 13, 2022 - Business, Marketing

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I’m a nerd. I own it.

One of my nerdiest qualities is my love of data and analytics.

See, the reality is that our perceptions alone can never fully be trusted, but numbers can.

Do you think I’ve lost it? Hang with me, I’ll explain.

Best Promotional Ad Strategy

When it comes to creating content and running a business, it’s easy to create content and services or products based on emotion or how you feel.

But thoughts, feelings, and perceptions are very subjective and could be entirely different from those of your target audience. 

*If I had a dollar for every post I thought would be a hit that flopped, I’d be retired on a beach somewhere.*

Because of this, it’s important to develop new offerings – both free and paid – based on numerical data that your audience or customers have already given you.

>>When you create more based on what has already proven to do well, you can confidently expect success.<< 

I use this mentality with everything I produce including my social media content, the marketing education we offer at Social Curator, and the ads we run during a launch.

For example, we create a wide variety of images and written copy for promotional periods. We often have favorites that we expect to do well, but we don’t solely rely on their success. Instead, we let the numbers show us what resonates well first.

For each promotional period, we create three batches of ads to test. Each batch of content includes:

  • A Reel
  • A Video
  • A Photo
  • A GIF

We publish a batch and let it run for 48 hours. Following that, we review the analytics and see what ads performed the best. We then repeat this 2 more times.

After only six days, we have discovered which ads have risen to the top and go all in with those to promote our new launch or product.

How to Write Captions that Sell: 3 Proven Formulas to Sell Your Product or Service

Want to dive deeper into promotional strategy? Check out my Sales Formula to learn the best ways to sell your product (full of strategies I actually use!). Click >>HERE<< to start strategizing like a pro!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...