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Branding … And A Bountiful Harvest

August 6, 2010 - Photography

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My sister is planning her wedding. My advice? Plan it around a theme…create a wedding brand for her big day. After much contemplation, she reported that her theme was: Bountiful Harvest. And that loud thud you heard? It was my head hitting my computer keyboard. Repeatedly. Because, really, I had visions of rustic foliage and cornucopia. And pilgrims.

I tried explaining that Bountiful Harvest wasn't a theme as much as it was two words she liked strung together. Like Hot Tamale or Annoying Sister. So, we argued.

A brand, I explained, was more than colors or the wedding logo she designed in Photoshop. And it was definitely not pilgrims. Settlers are NOT involved with this wedding, she hissed into the phone. My first piece of advice was to put together an inspiration board of things she liked. Things that just felt like her. Once this happened, she could see–literally–the commonalities that existed between her preferences. Colors, textures, photos, fonts. She was now ready to approach a graphic designer, someone who took her filtered preferences and made them into something complete.

The graphic designer created a logo for her wedding theme and it's acted as the spring board to chat with her wedding coordinators about completing the feel of her day. I'm actually quite excited to see how everything comes together. Thankfully, it has nothing to do with harvesting.

But that's not what this post is about. IT'S ABOUT PILGRIMS!! I kid, Internet, I kid. It's about thinking about your brand, an expectation and ultimately an experience. Is your brand just a logo and bright colors? Or is it a culmination of who you are? Is it an experience? If it's not, what can you do to change that? Just something to marinate on this fabulous Friday…

May you have a bountiful weekend! 😉

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...