It’s a jungle out there!
No, I’m not talking about the Amazon… I’m talking about being an entrepreneur!
This life is not for the faint of heart, and it’s an adventure that can sometimes leave you feeling a little lost and alone – which is one of the reasons I love going on business safaris.
What’s that? You’ve never heard of a “Business Safari?” Well, Hustler, pack your bags, because I’m about to take you on a journey.
Let me give you a little backstory first…
A while back I was on vacation in Santa Barbara, and I mentioned on Instagram that I was going to go on a photo safari. My DMs quickly overflowed with people asking, “What’s a photo safari?”
There wasn’t much to explain, because really it was just a fancy way of saying, “I’m going to go exploring with my camera and see what I discover.”
But then something really amazing happened…
I quickly learned that as a professional photographer, any time I went exploring and began taking photos it would peak the interest of onlookers, which would almost always lead to an opportunity to share and talk about my business. Heck, even book new clients!
Once I discovered the incredible benefits my business received from these photo safaris I couldn’t wait to share with other business owners, just like you!
My business safari sparked a lot of follow up questions, that you may have as well:
- What does a business safari look like?
- What do I need to do to go on my own safari?
- Can any business take a safari?
Let’s get the last question out of the way first. YES! Any business can benefit from going on their own safari. Despite what you may think, you don’t have to be a photographer to go on a business safari.
ANY business can take a safari, and here’s why: a safari is simply showcasing what you do or what your business does out in public.
For example: as a photographer, when I take my camera and capture photos, or film Reels and TikToks in public, people often come up and ask:
- “What do you do?”
- “Where do you shoot?”
- “Can I hire you?”
It's like the mere act of being visible to people all of a sudden builds trust.
Now, I know what you’re thinking, “Well, of course it’s easy for you to showcase your business in public when you’re a photographer, but that wouldn’t work for my business.”
Let me bust that myth and inspire you to take action with some service and product-based business examples for you real quick!
Service-Based Business Safaris:
- Fitness Coach
Instead of training in the gym every day, switch it up, and teach a class, or do a personal training session outside. I found a yoga instructor because I saw her training outside while walking my dog with my husband. *I’m telling you, this works!*
- Business/Life Coach
Whatever kind of coaching you do, the heart of what you do is educating. Think of all the places you could go to offer free services, and grow your business at the same time. You could volunteer at the local community center, or at church, or your Synagogue, perhaps a coaching session at your local coffee shop.
- Makeup Artist
Imagine how intrigued people would be if they saw you doing makeup for a photoshoot outside, or perhaps filming a tutorial at a local park. It sounds a little out of the box, but you, my friend, were born to stand out!
Product-Based Business Safaris:
- Jewelry Designer
Is your dream customer a stay-at-home mom of two? Take your supplies to a local park, set up on a picnic table or a blanket under a nearby tree, and start creating some of your essential pieces. It may feel a little awkward at first, but that mom will see what you’re doing and get curious (let’s be real, she’s also probably craving some adult conversation). You’re not asking for a sale, you’re just giving a behind-the-scenes look at your process, and that’s marketing! She might buy a piece before you’ve even finished creating it!
- Essential Oil Distributor
Keep your favorite oils with you, and take your business safari somewhere you know your dream customer would be, like the local juice bar, yoga studio, or bookstore. You never know who may come up to you and ask for more information.
- Card Game Creator
You created a fun activity! What better way to showcase it than to take it out in public and let people see it in action. This could be at a restaurant with friends, using them at the beach, or perhaps with a friend at a local coffee shop.
You never know what adventure awaits for you or your business. It’s time to take what you do out into the wild!
If you loved this safari strategy and want to do some more exploring, I’ve got just the thing. Here’s a link to my Social Media Marketing Guide to get you creating all the right content for your audience. You can download it >>HERE<< and start showing up on social media in a BIG way today.