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Can You Have a Successful Business Without Social Media?

February 22, 2021 - Business, Marketing

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I was answering Live questions on a recent Ask Me Anything video, and John asked: “Can you have a successful business without social media?”

Immediately, I answered John’s question with the first thing that came to mind… of course you can have a successful business without social media! People do it all the time.

But do I recommend it? No.

I recommend building your business with social media because it is:

  • Easy to get discovered
  • Free for anyone to use
  • Available to everyone

But John (and maybe you, Buttercup!): you probably asked this question because you’re feeling overwhelmed with all of the options for social media.

So let me simplify your marketing options with one simple rule…

>>If you don’t have the ability to be on all social media platforms, my advice is for you to focus on the platform your dream customer is on.<<

*Notice I did NOT say to join the one YOU like the most!*

When using social media to make sales for your business, it’s important to speak directly to your dream customer on the platform THEY are scrolling on the most.

  • Is your dream customer a busy professional? → They’re probably on LinkedIn.
  • Is your dream customer a teenager obsessed with the trends? → They might be on TikTok.
  • Is your dream customer in their mid-to-late 50’s?→ I’d bet they love Facebook the most.

Get to know your dream customer… and then post there.

>>So yes, John and any other beautiful souls who are reading: it IS possible to have a successful business without using social media, but it's also possible to have a successful business by only using ONE platform rather than all of them.<<

For information on how to identify who your dream customer is, download my free guide >>HERE<< that will walk you through how to identify, engage with, and market to your dream customer!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...