Will you level with me, Buttercup? How’s your branding game on Instagram? *I know, I know… it’s a sore subject for a lot of business owners.* As a business strategist and founder of Social Curator, I look at hundreds and HUNDREDS of Instagram accounts every month.  And you wanna know what I see? 98% of […]

Want to know the number one mistake business owners make on Instagram? They don’t build an instantly recognizable brand. Seth Godin said it best when he described a brand as: “The set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service over another.” >>A brand is […]

Listen, boo, I know how awkward it can feel getting your photo taken.  *Like, umm, WHAT DO I DO WITH MY HANDS?* BUT, showing the person behind the business *AKA you* is the ticket to really connecting with your followers.  Your audience wants to know who you are, and there’s no better introduction on social […]

Can I ask you a question? Do you want to look at pretty perfect feeds, or Do you want to see people just show up as themselves? There isn’t a right answer…but it’s important to follow YOUR preferences to understand what YOUR followers want too. Real Talk: there was a time when my Instagram feed […]

Listen boo, I know how awkward it can feel getting your photo taken.  *Like, umm, WHAT DO I DO WITH MY HANDS?* BUT, showing the person behind the business *AKA you* is the ticket to really connecting with your followers.  >>Your audience wants to know who you are, and there’s no better introduction on social […]

Buttercup, do you have questions and doubts about building a personal brand online? Don’t have tons of cash?  Don’t know where to start?  Want to build a dynamite business? I’ve got the not-so-top-secret answer to burning questions like these, and it all begins with one thing: Y-O-U. That’s right, boo boo, building a business starts […]

Chances are good that you know what a GIF is by now. *Although the correct pronunciation still seems to be a HUGE debate!* But did you know that you could make your own GIFs?! >>GIFs are a great way to raise awareness for your business.<< Until recently, I didn’t know HOW to do it, but […]

I know the feeling of getting my business off the ground without two pennies to rub together. Tryna make a dolla outta 15 cents seems impossible, right? Oh boo boo, I know this all too well. I’ve been there, too. *But* I’m living proof you can create a world-wide brand by simply SHOWING UP. This […]

Crickets. For the longest time, that’s all I heard after posting on social media or sending a newsletter.  I put so much time and effort into saying what I thought everyone wanted to hear. And then…nothing.  Finally, I discovered a method that changed everything.  I found a way to make those crickets disappear, and I […]

Recently, my good friend Chase Jarvis invited me on his online show Chase Jarvis Live. As he began asking me about creating community online, I found myself spitting my Truth. *Literally, I had to wipe my mouth a few times. Ooops!* I didn’t realize there were such deep emotions hiding just under the surface of […]