Want to know the number one mistake business owners make on Instagram? They don’t build an instantly recognizable brand. Seth Godin said it best when he described a brand as: “The set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service over another.” >>A brand is […]

Listen, boo, I know how awkward it can feel getting your photo taken.  *Like, umm, WHAT DO I DO WITH MY HANDS?* BUT, showing the person behind the business *AKA you* is the ticket to really connecting with your followers.  Your audience wants to know who you are, and there’s no better introduction on social […]

Can I ask you a question? Do you want to look at pretty perfect feeds, or Do you want to see people just show up as themselves? There isn’t a right answer…but it’s important to follow YOUR preferences to understand what YOUR followers want too. Real Talk: there was a time when my Instagram feed […]

Listen boo, I know how awkward it can feel getting your photo taken.  *Like, umm, WHAT DO I DO WITH MY HANDS?* BUT, showing the person behind the business *AKA you* is the ticket to really connecting with your followers.  >>Your audience wants to know who you are, and there’s no better introduction on social […]

Buttercup, do you have questions and doubts about building a personal brand online? Don’t have tons of cash?  Don’t know where to start?  Want to build a dynamite business? I’ve got the not-so-top-secret answer to burning questions like these, and it all begins with one thing: Y-O-U. That’s right, boo boo, building a business starts […]

Chances are good that you know what a GIF is by now. *Although the correct pronunciation still seems to be a HUGE debate!* But did you know that you could make your own GIFs?! >>GIFs are a great way to raise awareness for your business.<< Until recently, I didn’t know HOW to do it, but […]

I know the feeling of getting my business off the ground without two pennies to rub together. Tryna make a dolla outta 15 cents seems impossible, right? Oh boo boo, I know this all too well. I’ve been there, too. *But* I’m living proof you can create a world-wide brand by simply SHOWING UP. This […]

Crickets. For the longest time, that’s all I heard after posting on social media or sending a newsletter.  I put so much time and effort into saying what I thought everyone wanted to hear. And then…nothing.  Finally, I discovered a method that changed everything.  I found a way to make those crickets disappear, and I […]

Recently, my good friend Chase Jarvis invited me on his online show Chase Jarvis Live. As he began asking me about creating community online, I found myself spitting my Truth. *Literally, I had to wipe my mouth a few times. Ooops!* I didn’t realize there were such deep emotions hiding just under the surface of […]

Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.” Did Seth say your website is your brand? How about your business cards? Your social platform? No. He said you can’t buy a brand! A brand is not […]