Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.” Did Seth say your website is your brand? How about your business cards? Your social platform? No. He said you can’t buy a brand! A brand is not […]

Have you ever considered becoming an influencer? If so, you may be wondering the same thing as Cindy. She asked during my weekly Facebook live chat: >>“What is the most important thing to do if you want to be an influencer with a certain brand?”<< Although I am not an influencer myself (I choose to […]

Have you ever felt like your market is saturated? Did you ever think, “I don’t know how I can possibly stick out in my town with all the competition”? I used to feel the same way when I first started my photography business in Southern California. >>I was a girl who didn’t know how to […]

Last year, I stumbled across a video by Gary Vaynerchuk, and he spoke about the greatest asset that a business owner can have is self-awareness. “Self-awareness isn’t only just betting on your strengths, it’s accepting what are your shortcomings.” When I heard this, I loved it. But then I wondered: Am I self-aware? Am I […]

What do you the most impressive, trend-setting, and forward-thinking businesses have in common? They are using social media to grow their influence, impact, and income in their respective industries. This isn’t surprising, especially because there are over a billion Instagram users, over 2 billion on Facebook, and there are millions on additional platforms like Pinterest, […]

A few weeks ago, I had the pleasure of meeting with an incredible business mentor of mine, Gary Vaynerchuk. We discussed whether or not I should use an app to scale my business and, as expected, he gave me incredible advice that will affect my decisions for the rest of this year. Ya’ll know I’m […]

Welcome to video four of the Next Level Entrepreneur video series, where I focus on some of the most frequently asked questions I receive on a daily basis. Since I cannot possibly consult for every request I get, I created this video series as a way for us to connect and for me to help you […]

Recently I had the chance to consult with four business owners–all who do different things, in different industries–and decided to record it. I’m thrilled to share it with YOU now. These entrepreneurs set up this meeting because they all wanted to do one thing with their business: Take it to the next level. They’d been […]

Does your business revolve around a local market and you are not sure how to integrate it with your Instagram? I thought so. I receive this question from regional-based businesses all the time. Real estate agents, door-to-door salesmen, bakers, musicians, and more… Many believe a myth that social media marketing does not apply to them. […]

It takes just a few seconds for someone to decide whether they’d like to follow you, and your Instagram bio is the main reason. I know talking about your bio seems like Instagram 101 and you may be thinking, “Jasmine, I know what to put in my Instagram bio!” Before you click away and think […]