Listen boo, I know how awkward it can feel getting your photo taken.  *Like, umm, WHAT DO I DO WITH MY HANDS?* BUT, showing the person behind the business *AKA you* is the ticket to really connecting with your followers.  >>Your audience wants to know who you are, and there’s no better introduction on social […]

Buttercup, do you have questions and doubts about building a personal brand online? Don’t have tons of cash?  Don’t know where to start?  Want to build a dynamite business? I’ve got the not-so-top-secret answer to burning questions like these, and it all begins with one thing: Y-O-U. That’s right, boo boo, building a business starts […]

Chances are good that you know what a GIF is by now. *Although the correct pronunciation still seems to be a HUGE debate!* But did you know that you could make your own GIFs?! >>GIFs are a great way to raise awareness for your business.<< Until recently, I didn’t know HOW to do it, but […]

I know the feeling of getting my business off the ground without two pennies to rub together. Tryna make a dolla outta 15 cents seems impossible, right? Oh boo boo, I know this all too well. I’ve been there, too. *But* I’m living proof you can create a world-wide brand by simply SHOWING UP. This […]

Crickets. For the longest time, that’s all I heard after posting on social media or sending a newsletter.  I put so much time and effort into saying what I thought everyone wanted to hear. And then…nothing.  Finally, I discovered a method that changed everything.  I found a way to make those crickets disappear, and I […]

Recently, my good friend Chase Jarvis invited me on his online show Chase Jarvis Live. As he began asking me about creating community online, I found myself spitting my Truth. *Literally, I had to wipe my mouth a few times. Ooops!* I didn’t realize there were such deep emotions hiding just under the surface of […]

Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.” Did Seth say your website is your brand? How about your business cards? Your social platform? No. He said you can’t buy a brand! A brand is not […]

Have you ever considered becoming an influencer? If so, you may be wondering the same thing as Cindy. She asked during my weekly Facebook live chat: >>“What is the most important thing to do if you want to be an influencer with a certain brand?”<< Although I am not an influencer myself (I choose to […]

Have you ever felt like your market is saturated? Did you ever think, “I don’t know how I can possibly stick out in my town with all the competition”? I used to feel the same way when I first started my photography business in Southern California. >>I was a girl who didn’t know how to […]

Last year, I stumbled across a video by Gary Vaynerchuk, and he spoke about the greatest asset that a business owner can have is self-awareness. “Self-awareness isn’t only just betting on your strengths, it’s accepting what are your shortcomings.” When I heard this, I loved it. But then I wondered: Am I self-aware? Am I […]