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I’m sitting in a Palm Springs hotel room, staring out at a bright blue pool.  There’s an oversized donut floatie is calling my name.  But until I can dip my toes in the water, I wanted to dig into the second part of the website creation process (you can find part one HERE). My graphic […]

How to Create a Killer Website – Part Two

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If you’ve stumbled upon this post looking for easy tips and tricks, I’m sorry to inform you that this isn’t your corner of the Internet.  Why?  Because creating a website is easy.  Creating a killer website is hard. But hard work produces things you’re proud of.  If you’re ready to feel excited and stoked to […]

Business

I hate saying it, but I see business owners using low-quality, cheesy, repetitive photos in their marketing endeavors.  I’m sure entrepreneurs want to use amazing photos for their business, but the don’t really want to pay for it.  I might be biased since I’m a photographer, but photos are a vital component to branding your online visual […]

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Are you ready for Week Three of YourBrandologists?!  We have a TON of tips and advice to share because up next is Branding Your Visual Identity and we’ve created a Graphic Spritz to quench your thirst.  The last two weeks we’ve mixed up several of our signature cocktails for creating a dynamic brand.  After the […]

Business

Hello Hustlers!  I’m excited to announce Week Two of YourBrandologists.  Last week we launched this free online branding series for entrepreneurs, and we met thousands of business owners ready to make a change and further refine their brands.  And tomorrow at 11am PST we’re at it again! One of the biggest struggles we hear from […]

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We waited 30 minutes in line.  We fanned ourselves in the warmth of the California sun and debated which flavor doughnut was best.  In honor of National Donut Day, the team took a break to celebrate midday, but we had no idea we’d be standing in a long line at 11:15 on a Friday morning.  […]

Business

Today is the DAY!  Woohoo!  Join us as we host the launch of our 4-week FREE branding series online.  We’ll be focusing on how to differentiate your business with a standout brand and answer your questions along the way!  Sign up at YourBrandologists.com to get an outline, helpful assignments, notes, and a re-watch link in […]

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I’m a big fan of bad ideas, things that don’t make sense, and trying something new.  As a creative entrepreneur, these things make me feel ALIVE.  Why?  Because bad ideas become good ideas if they are refined, and things make sense only after they are scrutinized.  Best yet, trying something new keeps the soul young […]

Business

This past week I’ve been asked by three separate business owners a variation of the following question:  “I do more than one thing…I am an X who also does Y and provides Z…how do I brand my business when I do a mix of things?” These people wondered if they should separate each facet of […]

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