This week on my Facebook live “Ask Me Anything,” MegAnne asked how to create content for her audience. I love this question because when it comes to content creation, what we’re really saying is: what is the vehicle for sales? As much as we are on Instagram for our personal entertainment, when we use it […]

It’s time. You have spent weeks, months, or even years on this project. You’ve waited so long to launch this course, sell the book, speak on this stage… and it’s finally time. This is when I tell you, “Great! It’s time to tell the world about it!” What you’re likely going to say, “Jasmine, I’m exhausted!” […]

“Hey, Jasmine, doesn’t Facebook and Instagram get in the way or distract you?” he asked on an Instagram post. I get questions all the time on how I balance my personal life and social media, so I would love to create a conversation around your advice and tips, but I thought I’d share my approach, […]

Over the years in business, I have had countless project launches that, to be completely honest, have not always done well. I’ve had failures, sure, but if I have learned ANYTHING from being knocked down, it’s this: >>A mistake is only a failure if you don’t learn from it.<< And oh friend, have I had […]

A few weeks ago, I sat with a group of entrepreneurs and strategized for the year. We dreamt about our biggest goals, divided them out into quarters, and started to work backward to figure out how to achieve them. But before we got into my favorite part (the nitty-gritty strategy, duh), my mentor Lewis Howes […]

During my Q&A at ShowIt United a few weeks ago, I received a question from a photographer in the audience who asked: What is the proper ratio for personal to business content on my social media? Before I could answer her question, I needed to know where our starting point was. So I asked her, […]

If you’re anything like me, I love to goal-set, write all over my six-foot-tall white board (seriously) and dream big. However, over the years, I learned that it’s better to not only think about what I want to do in the new year, but also to reflect on the previous year. Looking back and celebrating […]

One of the biggest mistakes I see creative entrepreneurs make is being in a perpetual state of “I should do this, I should work on that, I’ve got an idea!” and the like. And listen: I get it. For me, creative freedom in my projects is key. But when business owners set goals only when […]

This month’s Social Curator (Issue 19) revolves around Facebook groups and how we can use them for our businesses. The biggest thing to understand when comparing pages and groups is that Facebook pages build a brand, while Facebook groups build a community. Ask yourself if you are trying to build a community. There’s no right […]

Have you ever read a post on Facebook that made you feel stumped or confused, and you wondered why someone posted THAT post? Has it stopped you from sharing something personal because you don’t wanna make things awkward in the same way? We’ve all been there, but there’s a way to get personal on social […]