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  I have the lucky opportunity to host weekly live chats on Facebook.  Wednesdays are now my favorite day of the week because I get to hang out with awesome business owners and chat about ways to grow, how to use social media, and–occasionally–we chat about TV shows I need to watch. (The internet almost […]

5 Tips for Facebook and Instagram Ads

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I debated posting this video because I made a pretty BIG + sweeping statement. I said, “Instagram may not be the platform for you if you can’t visually show what your business does.” (The video also shows my first [ever] attempt at making a video in 2008…so be prepared to cringe!) But allow me to […]

Business

  I know what it feels like when you can’t find the right words to string together to form a meaningful Instagram caption that reflects how you want to show up in the world… …the type of caption that jumpstarts endless conversations with your newest besties (AKA your followers). If only you had a shortcut […]

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There are two types of people on Instagram. The ones with meh feeds filled with far too many dog selfies and “original” shots of the #OOTD (outfit of the day)… AND the ones that stop you dead in your tracks mid-scroll and make you feel like you just received a postcard from an old friend […]

Business

  Call me crazy, but Instagram used to feel fun, flirty and carefree. Like you’re driving top down along the coast… Your cheeks kissed by the the sun AND your favorite Rihanna song blasting on the radio. (Heck, for a hot second you believe you are Rihanna.) ⭐SHINE BRIGHT LIKE A DIAMOND⭐ Well listen up, […]

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  You know I’m a huge fan of Instagram (it’s kind of like a summer best friend I want to go swimming with and braid wild daisies into her hair) because it’s revolutionized my business. But what I underestimated was the sheer magnitude of one-on-one connections made with Direct Messages. These connections are basically conversations […]

Business

  If you’ve ever struggled with the question of whether you should have two Instagram accounts for your business, this post is for you. I received the following email from Joanie (not her real name)… “I was emailing to see if I could bother you about a dilemma I’m having with my Instagram account. I’ve […]

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The new Instagram update is BANANAS!! So many great ways to use it for your business…if you have a plan and strategy. In early December 2017, Instagram dropped a bundle of new updates that made sweeping changes to the app.  I’m a HUGE fan of how these changes will affect the algorithm, so if you’d […]

Business

Social media is an odd thing.  It’s connects users worldwide, it transcends barriers, and it serves as a personal platform to share more about who you are. But–on the flip side–it has the ability to distance people from each other based on sheer perception. I hate to admit it, but I still get intimidated connecting with […]

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