Client Gifts : Creating an Experience | Jasmine Star

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Client Gifts : Creating an Experience

July 14, 2015 - Business, How To

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When I started my business, I set out to become a photographer, but in the process I built a brand. I didn’t realize it at the time, but it’s what happened. The more I paid attention to the experiences I created for clients, the more people spoke about my services. And people talking? That’s the holy grail of an entrepreneur’s life.

When people are empowered to talk about the experiences you create (in person or online), they become evangelists for your product or service. So how can you create an experience? Maybe that’ll come in a future blog post, but–for now–here’s a sneak peek into a way I make a small connection with my clients. Albeit silly, but an experiential connection nevertheless.

After an engagement session, I send a handwritten thank you note on my custom stationary, but I recently found a cute memento to include alongside it.

While perusing Etsy late one night, I stumped upon a creative who makes cards out of matchboxes. They were the stinkin’ cutest things I’d seen, so I contacted her and asked if she’d be able to make a custom order for my clients. And Trang (the designer) said YES!

Now, in addition to the note they receive, I send this as a way to express my appreciation.

I recently sent one to a client and here’s her response: “We got your sweet snail mail and cute matchbox! Both are up on our mantle so we can see them on the daily. I’m big on snail mail with my friends so I am psyched about the addition of another pen pal 🙂
Thank you again to both you for being so incredible during our engagement shoot! We really loved the experience and can’t wait to hang with you again at the wedding.”

This silly matchbox is on my clients’ mantle. Ummm, heck yes! It serves as a reminder of just how awesome, cute, and amazing I think they are. And that right there? That’s an experience. It’s everything I want my clients to know and feel.

I hope you do the same!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...