Do you ever wonder if there’s a better way to make the most of your time when it comes to creating content and showing up consistently on social media?
You’ve probably heard the phrase, “Work smarter, not harder,” and if I had to guess, you probably do it all the time!
Like running multiple errands on the same day instead of throughout the week, or creating blocks in your calendar for specific tasks.
But here’s my question for you: have you applied this sentiment to social media?
The truth is, there are so many business owners who spend a lot of time creating content, but they don’t do it efficiently.
They’re constantly brainstorming ways to bring value to their audience and by creating multiple pieces of content per week across a variety of platforms, but this is not necessarily the best way to approach social media.
>>I don’t think you should do MORE work, I want you to take what you already have and capitalize on it!<<
That’s why I recommend creating just ONE main piece of content per week that is repurposed in multiple ways across all of your social media platforms.
*And that’s exactly what I’m going to share with you today!*
But before we get to that point, let me point out two things that will make this concept a little easier:
This means that it’s extremely unlikely that your ideal client is going to see the same piece of content multiple times as long as you repurpose strategically. Let’s dive in to how!
First, select your pillar platform and repurposing platforms.
Your pillar platform is where you’ll fully invest above all else. This will be where all of your content is posted FIRST. It’s usually where you can post longer-form content, where your dream customer hangs out the most, and where you feel most comfortable.
Your repurposing platforms are the secondary platforms, where your content will be posted to second, third, or fourth.
Then, plan your pillar content for the week. Every single week, I want you to choose one pillar content topic that will be posted first on your pillar platform, and will then be repurposed onto the others.
Finally, repurpose your content the following week.
I recommend posting on different days, at different times, so that when people platform hop (ie. jump from Instagram to Facebook, etc.) they aren’t seeing the same content posted on multiple platforms at the same time. For me, that is one week and four hours after the original post.
Do you see how this is going to help you work smarter, not harder with just ONE piece of content to create every week?
If you want to go even deeper with this topic, I got you. You need my free guide, How to Turn One Piece of Content Into Ten, where you’ll learn exactly how to create your own repurposing strategy, and it even contains a content repurpose checklist to keep you on track. You can download it >>HERE<< for free. I can’t wait to see how you make the most out of the incredible content you create. Happy repurposing!
Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
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Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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