Everything That Needs To Be In Your Instagram Bio - Jasmine Star

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Everything That Needs To Be In Your Instagram Bio

June 24, 2020 - Business, Marketing

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As a business strategist, I look at hundreds of Instagram accounts every month and I can tell you that 90+% of them don’t have bios that prep their audience for sales.

*I see confusing descriptions… to having no descriptions at all… to bios that contain only emoji’s… to no bio at all?!*

IS THAT WHAT ALL THE COOL KIDS ARE DOING?!  I never sat with them in the cafeteria, nor do I hang with them on the ‘gram!  

I don’t know about you, but I’m more concerned with being profitable than popular

I’m more interested in attracting the right people to my profile that will actually engage.

And slowly over time, I build trust so they turn into customers.

Priming your audience for sales happens the moment they land on your account, and in order to do that, your Instagram bio needs 5 key components. Let’s break it down!

  1. Your title: How do you want people to describe you? Use this in the most basic terms possible. Explain it to me like I’m 5 years old—If your bio is confusing, you are going to have a lot of trouble making sales.
  2. Your Value: In the land of social media, it’s benefit-driven. There’s too many people doing what you do, boo! List the benefits of what people will receive from following you.
  3. Your Audience: Be as specific as possible because in the land of Instagram, the riches are in the niches. When we tell people who it is for, it feels tailor-made for them and they are more likely to follow you.
  4. Your Contact Information: This is a very basic and crucial part of an Instagram bio that so many people neglect. If I was a customer and wanted to buy your product or service, how can I do it?
  5. Your Free Gift: What is an opt-in that they NEED? To prep your bio for sales, we need to serve our ideal client before we ever sell to them. If you ask yourself what your client needs and give it to them for free, you can receive their email address and continue serving them to eventually lead up to the sale.

So there you have it, friends: 5 ways you can prep your Instagram bio for sales! 

With these components, you will be attracting the right people to your profile that will actually turn into paying customers.

For more boss bio tips, real-life Instagram bio examples and more, grab my FREE guide,  How to Turn Your Followers Into Customers: 5 Things That Should Be In EVERY Business Owner's Instagram Bio >>HERE!<<

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FREE INSTAGRAM GUIDE

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

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