There's something about my brides I completely adore. Whole-heartedly, eat-out-of-the-palm-of-their-hands love. It's like if we met in college, we'd have lunch together and share a study group. And shop together. Duh. This goes beyond mere chance and I attribute it to Selective Clientele. It has nothing to do with age, height, weight, skin color, or preference of Real Housewives city…and much less with me selecting them.

Essentially, THEY choose ME.

Early on in my business, this wasn't the case. Back in the day, we kinda just fell in each other's laps. Most often, I was priced right for a budget, I was nice, and I liked to smile. That's how I started my wedding photography career. Now, however, I've learned the more I put of myself on the web, the more of the same type of person I attract. My photography website is honed to attract a very specific type of bride. My blog furthers this attraction. Each component of my brand–both personal and professional–does one of two things:
1. Attracts – Makes a prospective bride like me more (perhaps she likes dogs, chocolate, reality tv, and falafels as much as me)
2. Repels – Makes a prospective bride dislike me (perhaps she likes celery, Chekhov, and crocheting by the fire)

If you're trying to work with clients who fit your personality like a glove, here are a few things to consider…
1. Ensure your website is a true reflection of WHO you are, not WHAT you do.
2. Embrace the personal perspective of your business and showcase that perspective.
3. Showcase the type of imagery you want to always shoot (e.g. I want to shoot fun people, so I showcase fun/silly/laughing photos).
4. Educate prospective clients. (e.g. I want my brides to do a First Look, so I explain the importance and value).
5. Be personal. Yes, this means making yourself vulnerable. If people don't like you, who cares?! Be true to you…and those who love you will become you're biggest fans.

**EDITED TO ADD**
For all you Chekov fans…I like the guy too. But it takes a special Russian author to bring a smile to my face and he's not really in the running. 😉