Free Content vs. Paid: Where’s the Line?

Have you ever wondered where the line is between sharing content to get the attention of potential clients versus giving away content for your competition to use?

If so, you’re not alone! Missy was wondering the same thing, and she brought this up during my weekly Facebook Live Q+A:

Boo, if you’ve been around the block with me a time or two, you know that I spill my guts on social media. I share EVERYTHING – from sappy posts about my husband, to the roller coaster of emotions brought on by our adoption journey, and yes, every last bit of business knowledge that I have.

“But Jasmine, why would you share content that you know your competition is going to use as their own?”

*I read your mind, didn’t I?*

>>I share EVERYTHING I know because I’m unafraid.<<

  • I’m not afraid because, in reality, a small percentage of people will actually listen.
  • I’m not afraid because of the people that DO listen, an even smaller percentage will take action.
  • I’m not afraid because I’m certain that there isn’t anything I tell you that you can’t learn from Google anyway.

Listen, Buttercup: In this day and age, there is nothing new.

The fact that you paid to learn something from someone else doesn’t make it special or unique; it means you paid to hear it in a certain way that resonates with you.

*Ain’t nothin’ wrong with that!*

Rest assured, if your competition uses some of the content that you put out, it’s already a diluted version of what you paid to hear from someone else.  

>>Be less concerned with people copying your past and fully focused on defining your future.<<

I’m a firm believer that one of the greatest things I’ve done for my business is sharing everything that I know. I pay thousands of dollars to attend educational events, and I CHOOSE to share it all.

In doing so, I’ve built a community of people who trust me. This tribe is FAR greater than the few potential copycats.

Those copycats can waste time focusing on what I did yesterday, but I’m looking forward to what I can give to my community tomorrow.

So, if you’re like Missy and don’t know where to draw the line on sharing content, I urge you to erase that hypothetical line and SHARE. IT. ALL.

>>Nobody can do what you do, how you do it.<<

Period. The end.