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The Future of Instagram

July 26, 2021 - Business, Marketing

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Recently, Adam Mosseri, the CEO of Instagram, announced that Instagram is “no longer a photo sharing app.”

That sent some people into a frenzy… but not me. Wanna know why?

Because it is everything we already saw coming.

Instagram made an announcement that they are going to be really heavily indexing on video, but that’s exactly what is already happening.

>>Analytics and statistics show that more people are watching video on social media platforms.<< 

And if you’re already putting out video, you know that’s the case.

*And truthfully, that makes sense.*

Driving engagement from a single photo is much more difficult to do compared to a video that creates an emotional response by being educational, entertaining, or empowering.

If you haven’t currently been producing video, there’s no need to fear. Nothing changes overnight.

>>Now is your opportunity to continue to create and iterate.<< 

The only way to know what the right ratio of video to photo is for your audience is by creating video and putting it out there to see how they respond.

What your audience wants to see more of will set the cadence for what you do in the future.

Free Instagram Reels Checklist: How to record, edit, and post your first Reel

Are you creating Reels yet? There will never be a better time to hop on that train than now! You’ll love this Instagram Reels Checklist that will help you cross all the t’s and dot all the i’s to get you started off right with video. Download it >>HERE<< and start creating today!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
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It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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5 Ways To Easily Get Authentic
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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...