Do you ever wonder why personal photos always perform better than the helpful, amazing business content you have to share?
*Let me teach you a little psychology lesson. Buckle up, Buttercup!*
>>As humans, we desire human-to-human connection.<<
That’s what your followers are searching for from you.
With each post you share, your followers are trying to find parallels between your life and theirs.
- Everytime you share a photo of your baby…
- Everytime you post about cooking dinner…
- Everytime you show a hobby that you love…
Someone finds you relatable.
*And that’s amazing!*
As you put out more personal content, you’ll find that others identify with you on a personal level, and that leads to increased trust and engagement.
Now, I know it may be tempting to make every post one about your personal life, but that isn’t the way to go either.
There is a distinct balance between personal and business, but that balance looks different for each person.
The more you share about your personal life, the more questions you’ll receive on that topic. *Rather than your business that pays the bills.*
>>Share your personal content in a business light to create connection while still establishing authority.<<
Are you ready to give it a try? I’m here to help! Let’s dive deeper with my Free Social Media Marketing workbook that will answer your burning questions and prepare you to show up authentically on social media. Download it >>HERE<< and start sharing the real, relatable you!