How to Build a Brand on Social Media | Jasmine Star

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How to Build a Brand on Social Media

December 1, 2017 - Branding, Business

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When I was invited to speak at Showit United in Phoenix, Arizona, it was easy to say YES.

This conference attracts some of the hard-working, smartest, and nice people around.  This is the type of conference that encourages hugging (yes, hugging), and facilitates real relationships between attendees.

I was asked to speak about building a brand on social media.

This is (obviously) a part of my business I’m passionate about (me and Branding got matching BFF tattoos in 2006), so it was an honor to connect with so many hustling business owners.

JD and I were fortunate enough to bring our videographer along (thanks, Mar!), so he captured a sneak peek of the entire event.

The foundation of the presentation started with Seth Godin‘s definition of a brand:

“the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. …But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

Because I’m slow and simple, I boiled this glorious definition to just one word:  EXPERIENCE.

A brand is an experience you create for a customer, it’s what they say about you when you walk out of the room.

So if we can agree on this (that a brand is an experience, how someone feels about your business), what is the easiest, fastest, most cost-effective way to build a brand?

  • SOCIAL MEDIA

 

Social media provides ways to connect with people in real time, on a device they hold in their hands.  I view social media as the number one tool to make a customer (actual or prospective) feel positively about your business far before making a purchase.

Friends…this. is. powerful.

You now have the ability to build those “expectations, memories, stories, and relationships” that my best friend** Seth Godin refers to…all by way of social media.

This video explains it more in depth (if you’d like to skip straight to the teaching you can find it at 2:30)…

If you’d like to access the free Productivity Planner I mentioned on how I schedule my social media, feel free to download it >>HERE<<.

I hope this helps and I can’t wait for you to start leveraging social media to build your brand TODAY.

Shine On,
j*

 

**Seth Godin really isn’t my best friend…but I just pretend he is because one day he might call and invite me to lunch, so I need to be ready to fall into the BFF role as soon as possible.

 

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...