If you hang out here often, ya’ll know I love Instagram and Facebook, but I do not recommend putting all of your eggs in the social media basket because we do not own our followers. I am a huuuuge fan of diversifying your marketing efforts.
In order to grow our businesses in the long term, we need a way to connect with our community on a deeper level in a place we OWN: an email list.
According to a 2017 study by John Valenty, 1 email list subscriber = between $.25-$1.00 per MONTH in income generation.
What would you do with another couple hundred or even thousands of dollars per month in revenue?!
This is true in my business, too. Every week, my newsletter list is the number one way I connect with prospective customers for my business.
>>Now that we know how powerful newsletters can be in your marketing strategy, how do we get people to sign up?!<<
Here’s the thing: people don’t want to randomly sign up for someone’s list. **Our email inboxes are crowded enough already!**
In order to gain subscribers, you have to give them something for free.
Some proven “freebies” to entice people to sign up are:
- 10% off
- Free shipping
- A digital download
But which of these does your audience actually WANT?!
What I’m about to tell you is something I have done a thousand times over and I still continue to do it to this day: Test, test, test.
Here are 3 steps to test content to determine what people want to learn from you:
1. Think of 4-5 topics your audience might be interested in
2. Turn them into 4-5 Facebook and Instagram posts
3. Of those posts, evaluate which ones got the most engagement, likes, and questions
Once you’ve tested those topics and you know what people reacted best to, THAT is what you create a freebie around. This can be a pretty PDF, a video, a worksheet, or something else.
Then, advertise it to your audience and drive traffic to the landing page. And if for some reason the freebie doesn’t work with your audience, try a new idea.
The only way to know if you’re creating a freebie your audience actually WANTS is to test the content, create a freebie around the most popular post, rinse and repeat.
If you follow these steps, boo, I promise your audience will be so excited for what you have to share. And I will be too!
In order to help you brainstorm what type of freebie would resonate with your audience as well as give you examples of freebies that are converting really well in my business, I want to give YOU a freebie: 10 Freebie Ideas to Start Building Your Email List TODAY.
So Buttercup, download these 10 freebie ideas >>HERE<< to ensure you create a freebie that your audience actually WANTS, cultivate an email list you’re proud of and build the business of your dreams!