How To Build Your Newsletter List With A Freebie Your Audience Actually WANTS - Jasmine Star

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How To Build Your Newsletter List With A Freebie Your Audience Actually WANTS

March 28, 2019 - Business, Marketing

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If you hang out here often, ya’ll know I love Instagram and Facebook, but I do not recommend putting all of your eggs in the social media basket because we do not own our followers. I am a huuuuge fan of diversifying your marketing efforts.

In order to grow our businesses in the long term, we need a way to connect with our community on a deeper level in a place we OWN: an email list.

According to a 2017 study by John Valenty, 1 email list subscriber = between $.25-$1.00 per MONTH in income generation.

What would you do with another couple hundred or even thousands of dollars per month in revenue?!

This is true in my business, too. Every week, my newsletter list is the number one way I connect with prospective customers for my business.

>>Now that we know how powerful newsletters can be in your marketing strategy, how do we get people to sign up?!<<

Here’s the thing: people don’t want to randomly sign up for someone’s list. **Our email inboxes are crowded enough already!**

In order to gain subscribers, you have to give them something for free.

Some proven “freebies” to entice people to sign up are:

  • 10% off
  • Free shipping
  • A digital download

But which of these does your audience actually WANT?!

What I’m about to tell you is something I have done a thousand times over and I still continue to do it to this day: Test, test, test.

Here are 3 steps to test content to determine what people want to learn from you:

1. Think of 4-5 topics your audience might be interested in

2. Turn them into 4-5 Facebook and Instagram posts

3. Of those posts, evaluate which ones got the most engagement, likes, and questions

Once you’ve tested those topics and you know what people reacted best to, THAT is what you create a freebie around. This can be a pretty PDF, a video, a worksheet, or something else.

Then, advertise it to your audience and drive traffic to the landing page. And if for some reason the freebie doesn’t work with your audience, try a new idea.

The only way to know if you’re creating a freebie your audience actually WANTS is to test the content, create a freebie around the most popular post, rinse and repeat.

If you follow these steps, boo, I promise your audience will be so excited for what you have to share. And I will be too!

Here’s to list-building and beyond,

j*

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...