If you’re a business owner and not making Instagram work for you, you’re missing out on the biggest party out there (…it’s like homecoming, graduation and Meghan and Harry’s wedding ALL rolled into one).
I know the crickets you hear on your account isn't because you’re not trying (oh, I know you are, buttercup), but it might just be because your posts aren't tailored to capture your dream customer's attention.
But that changes today. Today is your chance to learn more about your DREAM CUSTOMERS…and find ways to position your business to be PERFECT for them!
First, let me tell you about Elle.
Elle, 33, is married and lives in Manhattan Beach, CA. She has two boys, 5 and 3 years old, and her husband is a lawyer.
As a child, she grew up in Ojai, CA on her father’s goat farm. As a child, Elle would run through the field collecting lavender and poppy after slamming the door to his 1954 Ford truck with a dent in the side.
Later, after getting a scholarship to a college in Los Angeles, she moved into a loft downtown and began making goat’s milk soaps with lavender and poppy pressed into the top and she sold them at local Farmer’s Markets.
She married her husband and is now living in the lap of luxury, but she still wants to create. She sells her goat’s milk soaps at Manhattan Beach Farmer’s Markets, when a buyer from Anthropologie says, “Hey, we would like to do an order on the run. How quickly can you make these for us?”
Elle went from making soap to becoming an entrepreneur, and she needs help.
>>Elle is my ideal customer, and I write, create, shoot, sell, talk, and record for her.<<
Who is your Elle?
To figure this out, ya’ll know I’m all about practical, tangible advice. Use the following questions to craft your ideal client’s profile:
- What is their name?
- What is their age?
- Where do they live?
- Are they single or married?
- Do they have children, and how many?
- What car do they drive?
- How much money do they make?
- Where do they go on vacation?
- How do they spend their free time?
- What was their last YouTube search?
- Where do they shop?
- What is their biggest fear?
- What do they hope for?
- What inspires them?
- Why do they follow you on social media?
Boo, I know this looks like a lot of questions. But if you don’t take the time to figure out who you’re marketing to, you won’t know who you are creating content for.
Creating content should be less about your business and more about your customer’s needs.
Your dream customer is not always searching for answers, but when you provide solutions for them, you are identifying a problem they didn’t even know they had.
Create value-based content to show your perspective, insight, and knowledge and then you, my friend, are the expert.
Make content for your dream customer, and she will absolutely love, trust, and eventually hire your service or buy your product. I guarantee it.