There was a moment during Thanksgiving dinner when I dropped my fork, wiped my mouth with a Pilgrim-inspired napkin, and closed my eyes. It was all I could do before giving into the urge of climbing across the table to strangle my brother.
I believe the best type of marketing is helpful content that shows off your perspective/insight/knowledge.
So often I see marketing that takes the form of…
- I am a photographer, these are photos I capture.
- I am a graphic designer, these are my designs.
- I am a baker, these are cakes I bake.
But I suggest creating content less about your business, and more focused on your customer’s needs.
Put yourself in her shoes and think of what she might be searching for. What does she need help with? Now it's your job to write helpful content to answer her questions.
For example, if you're a graphic designer, valuable content might be:
- How to design a business card
- The best fonts to use in a logo
- Three tips to design your first website
You’re not going to walk customers through step-by-step, but you’d be able to show off your expertise as a graphic designer, as as well as examples of your past client work and talk about what makes cards really special (this just highlights your work in an educational capacity).