How to Create Value Based Content Marketing
November 30, 2016 - Business, Business Tips
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There was a moment during Thanksgiving dinner when I dropped my fork, wiped my mouth with a Pilgrim-inspired napkin, and closed my eyes. It was all I could do before giving into the urge of climbing across the table to strangle my brother.
I believe the best type of marketing is helpful content that shows off your perspective/insight/knowledge.
So often I see marketing that takes the form of…
- I am a photographer, these are photos I capture.
- I am a graphic designer, these are my designs.
- I am a baker, these are cakes I bake.
But I suggest creating content less about your business, and more focused on your customer’s needs.
But HOW?
The goal is to create valuable content for your customers. So who is your customer?
Put yourself in her shoes and think of what she might be searching for. What does she need help with? Now it's your job to write helpful content to answer her questions.
For example, if you're a graphic designer, valuable content might be:
- How to design a business card
- The best fonts to use in a logo
- Three tips to design your first website
You’re not going to walk customers through step-by-step, but you’d be able to show off your expertise as a graphic designer, as as well as examples of your past client work and talk about what makes cards really special (this just highlights your work in an educational capacity).
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FREE INSTAGRAM GUIDE
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
FREE STOCK PHOTOS
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
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JASMINE
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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