How to Create Your Ideal Client Profile | Jasmine Star

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How to Create Your Ideal Client Profile

August 24, 2015 - Business, How To

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A few days ago, I had a serious conversation with a friend. She started a business, was met with a pop of momentum, then it a plateaued. We chatted over acai bowls and I asked her if she’d taken time to create a profile of her ideal client. I’m a huge proponent of creating a profile for who your business caters to, which will in turn help you how to market to her and service her in the best way.

So often new I see entrepreneurs start a business without taking the time to outline who their services or products are perfectly suited for. In case you’re looking for an article about a company who rocks the faces off their clients because it knows them so well, check out this Fast Company article on Anthropologie (so good!).

My friend admitted she didn’t spend the necessary time to create an Ideal Client Profile (she knew, loosely, who she catered to, but couldn’t commit to stating outright who she wanted to target). Later we spent two hours in my backyard working through how to identify her ideal client. I asked her a litany of questions and at the end, not only did she create the client of her dreams, she had a much sharper marketing approach and reframed her branding techniques. Awesome, right?

If you’re at a point where your business needs shaping up, I heavily encourage you to take time to figure out who your ideal client is. If you don’t know where to start, here are a few questions to answer to help get you started…
1. Where does your client live? (Big city, small town, rural area…name the city, get specific.)
2. How old is your client?
3. Marital status of your client?
4. How much does your client earn a year?
5. What are your client’s hobbies? How does he/she spend their time?
6. What books/magazines does your client read? What TV shows does your client watch?

I asked her over 25 questions to help my friend create her Ideal Client Profile, so I encourage you to really get to know the person who you’re perfectly suited to service. Remember, you’re uniquely qualified to work with certain people, so identify them, talk to them, and close the deal.

You got this,
j*

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...