How To Curate A New Instagram Feed To Attract Potential Customers | Jasmine Star

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How To Curate A New Instagram Feed To Attract Potential Customers

June 5, 2019 - Business, Marketing

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This one is for y’all who just started a new Instagram account for your business and want to know what types of posts will attract potential customers.

How’s that for a one-line thesis like we learned back in high school? *hair flip*

Let me get right to it:

>>Curate your Instagram feed to be 80% of the thing you want customers to buy.<<

This means:

  • If you’re a newborn photographer, approximately 9 out of 12 posts should be of babies
  • As a lash specialist, 80% of your posts should be of lashes
  • For a brick and mortar shop, 6 out of 8 posts should be of your products

Here are a few ideas for the other 20%:

  • Showcase you as as a professional
  • Your creative approach
  • What makes you different
  • Where you’re networking
  • The events you’re attending

>>When you use Instagram strategically for your business your goal is to position you as an authority.<<

Why would they buy from you and not everyone else doing what you do?

You might say your market is saturated, there is so much competition in your industry and your area is filled with others in your line of work.

Let me deal it to you straight buttercup because I’m a straight shooter: Every market is saturated with people who have more resources, are more talented, have more connections, with a rich daddy… The list goes on and on.

>>You are not a special snowflake in your hustle to build a business.<<

So again, the question then becomes: How do YOU stand out?

You can only ask yourself this question. I know what makes ME different: I show up every day on Instagram and Facebook, go live 3 times per week and post 2 produced videos per week.

I know that I am invested in building relationships, the 1:1 connection with someone who replied to my Instagram story or asked me a question in a Facebook post.

*I care, and that’s what makes me different.*

So what kind of content you should you post on Instagram? 80% the thing you want to sell and 20% content that positions you as an authority.

But don’t forget about that human connection, boo. In an online world full of bots and automated responses, THAT is what will get you noticed.

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...