Let’s talk about the perfect hashtags for Instagram. But before we get there, should I mention that I had an allergic reaction this past weekend while on vacation? JD returned from a dip in the pool and I asked if my face looked funny. Bunny? No, I said funny but my lips were so swollen it got confusing.
After a manic run to the pharmacist, I ended up being the girl swaddled in pool towels sleeping off the calming effects of Benadryl.
So bunny, right?
Where were we? Oh, HASHTAGS.
I’m often asked how to find the right hashtags to get discovered on Instagram and while I could spend hours chatting about it, I’m going to break down the three most effective steps to finding the perfect Instagram hashtags.
1. Use Location Specific Hashtags
Using local hashtags is—by far—the most effective use of hashtagging because a person is searching specifically for what you provide in your neighborhood. For example, if you’re a florist I suggest using city-based hashtags like #LAflorist or #LAflorals or #LAflowers (also be sure to use hashtags with full city identification, like #LosAngelesFlorist). You can also broaden the geographic scope by using #CaliforniaFlorist, but the smaller the area, the more likely you’ll get sales directly from Instagram as people are often shopping for immediacy and ease.
2. Use Word Variations
Be sure to hashtag a variety of the same word. Say, for example, a photographer. If you want to attract as many potential clients, be sure to exhaust every variation of the word photograph. Let’s say you’re a family photographer, I’d heavily suggest hashtagging #familyphotographer #familyphotography #familyphotos #familyphoto. Remember, people search differently on Instagram so be sure to cover your bases.
If you’re looking for bonus cool points, combine Step One and Step Two to create highly specific searches according to Location and Word Variations. For example: #LAfamilyphotographer #LAfamilyphotography #LAfamilyphoto #LAfamilyphotos #LosAngelesFamilyPhotographer …etc. You get my point 😉
3. Think Like Your Ideal Client
Use hashtags your dream customer searches for inspiration. Put yourself in the shoes of your ideal client and think of who s/he follows on Instagram. Do those Instagrammers use specific hashtags? If so, use them too. For example, a common hashtag for a 20-something female looking for lifestyle inspiration is #thatsdarling, so you'll see it filled with people curating content to attract that girl.
(If you're looking for a sure fire way to know who you're trying to attract to your business, you can watch this video as I walk you through step-by-step on how to create your Ideal Client Profile.)
Are you ready to up your hashtag game? Friend, I have a free guide and video tutorial outlining the 4 types of hashtags you need to be using to get more exposure for your business. Be sure to grab it for free >>HERE<< now!
Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
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You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
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Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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