How to Gain Trust with a Small Audience

Business, How To, Marketing

Lean in close… Everyone has been new at some point in one way or another. It’s not just you. 

Every professional was, at one point, an amateur. 

If we know that to be true, then we have to also say that there has been somebody–exactly like YOU–who has gone before you. 

Someone has gone before you with your amount of: 

  • Experience (or lack thereof),
  • Knowledge (or lack thereof),
  • Background (or lack thereof)…

You name it; someone else has likely experienced it and helped pave the way for YOU to do the same. 

How to Gain Trust with a Small Audience

Here’s the beauty of what this means: 

>>Someone else has proven that what you want IS possible.<< 

Can I get a “YES and AMEN?!”

If you don’t have a large audience and people aren’t buying from you, guess what? I’ve got GREAT news for you.

The methodology that I have used to position myself as an authority, industry expert, and somebody who actively gets sales on the back of social media, are the same principles I used when :

  • 10 people were following, 
  • 10,000 people were following, and I’ll most likely be doing the same thing if 
  • 10 million people are following me. 

Whether you want to position yourself as an authority or get sales on social media with a small following, guess what? The methodology is the same.

You position yourself as an authority, and you build your personal brand, which ultimately leads to more sales for your business. How?

When people know, like, and trust you, they begin to say, 

“Wow. I know that I could buy what you sell (essential oils, birthday cakes, website templates, etc.) from somebody else, but I really YOUR business because of the value I’ve received from you.”

*Unpopular Opinion Alert* Social media is not for sales. 

>>Social media is the pathway to a sale.<<

Here’s the truth: It’s so rare to make a sale by simply asking your followers to “Buy my thing.”

It doesn’t work that way. Instead, use your social media platforms in relation to your business to highlight what your business does. Share:

  • Thoughtful,
  • Engaging, and 
  • Educational content. 

When you do that, your followers (no matter how many you have) will begin to know, like, and trust you, which ultimately leads to the sales you’re thirsty for. 

Perhaps you sell one-of-a-kind scrunchies made from fabric scraps. You could create content asking your followers to simply “buy them” OR you could create content that teaches how to do a “really cool messy bun” with–you guessed it–your scrunchies! 

See the difference? Consider your own buying habits. I’m going to bet the people and businesses you buy from typically use the same kind of methodology.

>>Once your followers consume your content and grow to know, like, and trust you, they’ll buy from you.<< 

When you empower, engage, and entertain your audience, you’re essentially becoming a content purveyor of your business. Long story short: you’re a content creator. 

Now I know that may not appeal to you because you want to be an entrepreneur, not a “content creator,” but hear me out. The content you create can serve if you don’t have finances. 

I’ve shared my story a thousand times over, but here’s a quick recap:

  • I’m the daughter of an immigrant.
  • I have bootstrapped every company I own.
  • I have paid for everything in cash.
  • I have never taken a business loan or borrowed money.
  • I don’t have equity or stakeholders. 

People are always asking me how I built a successful business. 

>>I did it on the back of creating content on social media, and YOU can too!<<

Do I think everybody needs to create content? No. 

If you can pay for ads, have a whole strategy team, invest in getting featured in outlets, or afford to pay an Influencer to talk about your business or product. You’re in great shape, do it. 

But since you’re here, I’m gonna guess that strategy isn’t possible for you yet. 

Here’s what you need to do instead: 

>>Take what you have and make it WERK.<<  

For me, content has always been the Swiss Army knife of marketing my business. It is something you can use in multiple ways that will benefit your business. 

I get it. Making content is not easy. It can feel hard, frustrating, and often overwhelming. But don’t worry because I got you covered. 

Start Posting Today. 20 Content Ideas for ANY Industry. Get the Guide.

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