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How to Get People to Engage with You on Social Media

August 24, 2016 - Business, Business Tips

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I want to get something out in the open:  social media is a conversation.  A real life conversation…happening on the Internet.  The way you engage on social media should be the exact same way you should engage when you walk into a cocktail party.  If you’re anything like me, you look around the room and assess who you’ll chat with.

Okay, let me take that back.  If you’re anything like me, you’ll likely grab a drink and stuff your mouth with fried appetizers because you’re so nervous, THEN you’ll look around the room and assess who you’ll chat with.

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Once you set your intentions to chat with a group of people, you engage.  You don’t walk into the center of the room and start shouting: “Hey guys! Hi! How are you?  I’m great!  I sell products!  I’m creative!  Buy my products!  I’m so fun!  I like long walks on the beach!”  

I see people do the equivalent of this on Instagram and Facebook every single day.  And then they wonder why no one talks back to them.

Of course no one talks back to them…who were they even speaking to as they stood in the center of the cocktail party?  No one can tell.

If you were to speak to a small group of people about things they liked, offered great insight, presented value with your product or service, there’s a great chance, people would talk back to you.  This is precisely the same thing that happens on social media.

Your goal is to define: 1. who you are speaking to and; 2. how they want to engage.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...