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How to Go Live and Promote a Digital Course

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When I created my first social media marketing course in 2016, I was so proud of the work I had done but had no idea how to get the content into the hands of my Ideal Client.

For weeks, I racked my brain and scribbled notes on cocktail napkins while brainstorming over tapas with my husband, JD.

Finally, it hit us: I needed to give my audience a sneak peek of what I taught in my digital course to show them the value of it.

How to Go Live and Promote a Digital Course

That day, I decided to host a free virtual class teaching a brief overview of one of the lessons in my course, and at the end of it, I informed them that they could dive even deeper into what they learned by purchasing my digital course.

Much to my surprise, my audience was receptive, and I spent the next 30 minutes answering questions about the course to ensure each business owner felt seen, heard, and that they were making the right decision for their business. 

After I ended the call and excitedly watched hundreds of course purchases roll in, I knew we had unlocked a new way of marketing my business: a live launch.

Since that Hail Mary moment, my team and I have used the same method over a dozen times to market Social Curator, which has helped over 30,000 business owners as a result of launching live.

Now you might be thinking: “Okay, that sounds awesome… But what IS a live launch?”

Generally speaking, a live launch is when you release a product or service to a live audience. There are many ways you can do this, such as to an email list, in a Facebook group, at a speaking event, or through social media, but my Social Curator team has found that the most effective method for us is through hosting a free live class.

There are three phases to every live launch: the warm-up phase, the invite phase, and the launch phase.

  • In the warm-up phase (~2 weeks long), it’s important to create content that serves your audience with something they need to build the know, like, and trust factor they’ll have in your brand. This should begin 4 weeks before you plan to host your free class. To kickstart your content creation in this phase, click >>HERE<< to download 20 content ideas for ANY industry!
  • The invite phase (~2 weeks long) is when you invite your audience to attend your upcoming free class on all social media platforms, blogs, podcasts, and newsletters. This should begin 2 weeks before you plan to host your free class.
  • Finally, the launch phase (~1 week long) is kicked off by your free class and continues for the next week. This is when you present your product or service as a solution to your Ideal Client’s problem, often offering some sort of limited-time discount or bonus for those who invest during this time. 

Want to learn more about the tools you need to host your first live launch, how to outline your live class, and grab a checklist to ensure you don’t miss a single step of this process? Download my free guide, How to Host a Free Class That Turns Followers Into Customers, so you can start launching live in no time!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...