How To Say “No” To A Potential Client - Jasmine Star

You know you should be building your brand, but -- com'on-- where do you start?! This resource is everything you need to quickly jumpstart your brand-building with ease.

SIGN UP

Your Free Gift:

Branding Bundle

How To Say “No” To A Potential Client

February 12, 2020 - Business, Business Tips

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

No.

You’d think that two simple letters would be much easier to say, but when it comes to saying that one small word to potential clients, it can be HARD.

Believe me, I’ve been there, too Buttercup! 

There were too many times as a photographer that I made the mistake of taking on clients either because I needed the work or because I didn’t know how to say no, even if I KNEW that we weren’t a good fit.

I finally reached a breaking point and realized something:

>>Life is too short to work with people who aren’t a good fit for you.<<

*It wasn’t about the money anymore. Saying no was for the sake of my time and sanity!*

Boo boo, I’m here to help you learn from MY mistakes, so you can avoid the freaking miserable feeling that I experienced one too many times. Here are two ways that you can say NO without feeling guilty:

Tell it to them straight

“It’s not you, it’s me.”

Have you ever heard (or said) that phrase? Well, it applies to more situations than just dating!

Here’s what I would say to a potential photography client upon realizing that we wouldn’t be a good fit after having a meeting:

“I don’t think that I am going to be the photographer to document your special day in the way that you desire.”

You can also go the extra mile and suggest other options for them to explore, such as a professional referral.

*And yes friend, honesty works in other industries too!*


Give yourself a backdoor option

When I was just starting out in my business, telling someone “no” right off the bat and letting them find another option was the route I took. 

But as my business grew and I began to offer premium services, my market changed to more luxury clients, so I needed to provide more of a solution if I told them no.

Any time someone reached out to me and I wasn’t sure if it would be a good fit to photograph their wedding, I would tell them during a meeting that I have another client interested in that same date, so I couldn’t commit to anything without running it by them first. 

>>Leaving this backdoor option open gave me time to process my thoughts and decide whether or not I wanted to take on this client.<<

If I decided not to, I wouldn’t be blindsiding them because I had told them from the beginning that it might not work! 

Also, because they were high-end clients, I provided at least three other recommendations for them to check out so I wasn’t leaving them high and dry.

*Cushion the blow, ya know what I mean?*

Listen, Buttercup, no matter how hard it may seem to tell someone no, my advice is this:

>>Your intuition is never wrong. EVER.<<

If you have this feeling in the pit of your stomach that you are not the right fit for someone, then you’re exactly right.

Trust your gut and just say no! You’ll be glad you did.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...