You might *think* your engaging caption is enough to turn followers into customers.
>>But in order to get someone to pay attention to you, you need a scroll-stopping photo FIRST.<<
I started my photography business fourteen years ago when I purchased my first camera, and I have learned a lot about photography since then.
You might be thinking: “I’m not a photographer, and I don’t know the first thing about taking photos for Instagram.”
Well friend, I’m here to tell you that you DON’T have to be a photographer to take fabulous photos for your business.
>>Over the years I have learned how to turn followers into customers using beautiful, professional photography. <<
And the best part? I want to teach YOU how to do it, too!
Below is just one of the ways that you can take better Instagram photos that your audience *and you* LOVE!
Styling Flat Lays
Whether you own a product-based business and need to shoot your products, or you are a service-based business owner and want to incorporate lifestyle photos that visually represent your business, chances are you will need to style a flat lay for your feed at some point in your Instagram career.
Here’s a sneak peek at how I shoot flat lay photos for Social Curator, by curating the perfect props, choosing one item to be the anchor, and creating a lightbox to shoot in. Let’s dive in!
1. Curating Props
Before shooting your flatlay, first choose several props that relate to your business and also give a lifestyle spin to your photoshoot.
The most important thing to remember when choosing your props is to make sure they are a visual representation of you and your business!
2. Choose an Anchor Item
I like to choose one prop to be the “anchor” of my photo.
This doesn’t necessarily mean it is right in the center of the shot, but it is typically larger than the other props and a particularly noticeable color. For example, having a notepad as an anchor prop for a caption about your to-do list makes sense with what you are writing about!
3. Create a Lightbox
To get the most even light and a beautiful backdrop for your flatlay, I recommend purchasing a few white foam boards to create a lightbox around the area you will shoot. *Did somebody say Target run?!*
Simply prop up the boards with the open side facing a window, and you have a beautiful place to shoot which reflects the light on your props.
4. Start Shooting
It’s time to shoot your flatlay! Organize a few of your color-coordinating props in a few different configurations and begin shooting at different angles and depths to experiment with getting the best shot.
Friend, flatlays are just ONE of the ways you can take better photos for your business to use on Instagram. *But I’ve been a photographer since 2006, so I’ve got lots more ideas to share!*
As promised, I just finished putting together a free guide where I’ll walk you through how to find the right light, style your flatlays, and take your own branding photos for Instagram.
This resource is filled with how-to videos, my personal advice, and checklists to help you take photos that not only look good to you but also to your audience.
If you’re ready to find your confidence with a camera, download my free guide, 3 Ways to Take Better Instagram Photos for Your Business and get ready to bring in a steady stream of clients and sales with beautiful photography!
