I don’t mean to brag, but last year I made a prediction that Instagram would either acquire TikTok or it would adopt similar video editing capabilities as TikTok.
*I even posted it on my podcast, at around 43:17 in >>this episode!<<*
And you know what happened, friend? Instagram Reels.
At the time of this post, the Instagram Reels feature has just been added to Instagram as a quick, fast-paced way to produce content… just like TikTok.
>>For business owners, Instagram Reels is the best thing to hit the app since they added Stories.<<
Think of Instagram Reels as 15 second micro-commercials that can be edited together rather than recorded in real time like on Stories.
Since the update, I have been discussing with my team how we can incorporate this feature into our content strategy and, of course, I’ve been answering a lot of questions from entrepreneurs on how they can use Instagram Reels for their business.
My answer to this question is simple: Use Instagram Reels as a way to establish yourself as an authority and leader in your industry.
>>Sure, you could use Reels to showcase your morning coffee, but I’d recommend using them to educate your followers on what you do.<<
I know I could do an Instagram Reel about my baby Luna or my relationship with my husband JD, but that doesn’t build my business.
Instead, some of the content I’m beginning to create using Instagram Reels include:
- 3 Ways to Save 3 Hours Per Week
- What You Need to Start a Podcast
As a business owner, your goal should be to create highlight reels that are educational, entertaining, and empowering for your future customers.
*No one wants to hop on Instagram to be sold to all the time, Buttercup!*
On social media, in order to turn followers into customers, you must:
- Serve them with something they NEED,
- Capture their attention, and
- Build trust.
Because Dreamer, when your followers trust you, that’s how you make sales on social media.
>>So, tell me: how will you capture your followers’ attention and educate, entertain, or empower them using Instagram Reels?<<
I’d love to hear your ideas, so send me an Instagram DM @jasminestar.
And if you’d like more Instagram marketing tips like these, you need my Instagram Marketing Guide!
In it, you’ll find a way to write scroll-stopping captions, an example of the best type of post that gets people talking back to you, as well as an actionable plan to get more engagement. Get the guide for FREE >>HERE!<<
