Running a business is hard work … but when you add social media to the mix, it's an entirely new ballgame.

So, how can you balance the passion for what you do (how you monetize your work), showcasing it on social media, and SAVE TIME?

You create one piece of content … and tailor it for each social platform.

It's working smarter, not harder…and meeting prospective customers on the platform they prefer.

(This is Part 2 of a 3-part video series. You can see Part 1 here.)

I don’t believe you have to choose between being a social media influencer or an amazing ________ (designer/photographer/painter/fitness professional…fill in the blank!).

By doing the thing you love and showcasing it on social, if it’s good, the market will say it’s good.  That's how you can plan your marketing strategy moving forward: Watch to what your followers are responding to your content, then make MORE of that!

You’ll want to create sectors of content. So, one piece of content will be shared on multiple social platforms.

This video explains what I mean and how you can make it happen…

Once you have your one to two-minute video, you can post it on YouTube, Twitter, and embed it in your blog. Add the video on your Pinterest board and link it back to your blog. A lower res version can go on Facebook. Ask the videographer to cut it down to 59 seconds for Instagram.

One video can be on EVERY social channel. Your team will know exactly how to plan content for every photo and video shoot. See how you can double dip on your content and change the context for each social channel.

This helps streamline your social strategy. You can use a checklist to make sure you’re leveraging your hard work.

I hope this helps, but if you have any questions, drop me a line on my Facebook page!  See you there!