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How to Use One Piece of Content on All Your Social Media

April 2, 2018 - Business, Business Tips, Marketing

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Running a business is hard work … but when you add social media to the mix, it's an entirely new ballgame.

So, how can you balance the passion for what you do (how you monetize your work), showcasing it on social media, and SAVE TIME?

You create one piece of content … and tailor it for each social platform.

It's working smarter, not harder…and meeting prospective customers on the platform they prefer.

(This is Part 2 of a 3-part video series. You can see Part 1 here.)

I don’t believe you have to choose between being a social media influencer or an amazing ________ (designer/photographer/painter/fitness professional…fill in the blank!).

By doing the thing you love and showcasing it on social, if it’s good, the market will say it’s good.  That's how you can plan your marketing strategy moving forward: Watch to what your followers are responding to your content, then make MORE of that!

You’ll want to create sectors of content. So, one piece of content will be shared on multiple social platforms.

This video explains what I mean and how you can make it happen…




Once you have your one to two-minute video, you can post it on YouTube, Twitter, and embed it in your blog. Add the video on your Pinterest board and link it back to your blog. A lower res version can go on Facebook. Ask the videographer to cut it down to 59 seconds for Instagram.

One video can be on EVERY social channel. Your team will know exactly how to plan content for every photo and video shoot. See how you can double dip on your content and change the context for each social channel.

This helps streamline your social strategy. You can use a checklist to make sure you’re leveraging your hard work.

I hope this helps, but if you have any questions, drop me a line on my Facebook page!  See you there!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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Oh, friend, it's time to start growing your business on Instagram.
  
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It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...