How To Use Your Instagram Bio To Prep For Sales | Jasmine Star

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How To Use Your Instagram Bio To Prep For Sales

January 30, 2019 - Branding, Business

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It takes just a few seconds for someone to decide whether they’d like to follow you, and your Instagram bio is the main reason.

I know talking about your bio seems like Instagram 101 and you may be thinking, “Jasmine, I know what to put in my Instagram bio!”

Before you click away and think you have it all figured out, let me be real with you.

For my job, I look at hundreds of Instagram accounts per month and I can tell you that 90+% of them do not have bios that prep their audience for sales.

I see confusing descriptions to having no descriptions at all, I read bios that contain only emoji’s to those that completely over-share.

Prepping people for sales happens the moment they land on your account, and in order to do that, your bio needs 5 key components. Let’s break it down!

 

 

  1. Get focused with your title. How do you want people to describe you? Use this in the most basic terms possible. Explain it to me like I’m 5 years old—If your bio is confusing, you are going to have a lot of trouble making sales.
  2. Why should people follow you? In the land of social media, it’s benefit-driven. There’s too many people doing what you do, boo! List the benefits of what people will receive from following you.
  3. Who is your account for? Be as specific as possible because in the land of Instagram, the riches are in the niches. When we tell people who it is for, it feels tailor-made for them and they are more likely to follow you.
  4. How can they contact you? This is a very basic and crucial part of an Instagram bio that so many people neglect. If I was a customer and wanted to buy your product or service, how can I do it?
  5. What is an opt-in that they NEED? To prep your bio for sales, we need to serve our ideal client before we ever sell to them. If you ask yourself what your client needs and give it to them for free, you can receive their email address and continue serving them to eventually lead up to the sale.

 

I don’t know about you, but I am much more concerned with being profitable than popular. With these components, you will be attracting the right people to your profile that will actually turn into paying customers.

So there you have it, friends: the 5 ways you can prep your Instagram bio for sales! Be sure to tune in to the throwback video below to see behind-the-scenes of the conference that I gave this talk.

Hint: awkward/nervous prep is my forté.

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In addition to all this, you know you should be posting on social media, so how do you balance it all? 

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...