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How to Write Scroll-Stopping Captions

September 11, 2020 - Business, Marketing

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Want to play a game with me? Let’s play 2 Truths and a Lie! 

I’ll give you 3 Instagram-related statements, and you have to guess the lie.

Ready? Let’s play!

  1. Hashtags can be posted in the caption or comments section for you to get discovered.
  2. A photo is enough to stop someone’s scroll on Instagram.
  3. Every caption should have a call to action at the end.

If you guessed #2 is the lie, you’re right Buttercup!

>>You may THINK your photo is enough to stop someone’s scroll on Instagram, but it isn’t. A great HOOK will seal the deal!<<

Using the right words in the beginning of your caption can cause followers to hit the brakes on scrolling to see what you have to say.

Below are 3 unique ways to write scroll-stopping captions on Instagram so you grab your audience’s attention, hook ‘em like a fish, and reel ‘em on in!

  1. Identify A Single Audience

A great way to hook your readers is to speak directly to them in the beginning of your caption.

For example:

  • Calling all Quarantine Brides!
  • Hey Hustler,
  • Attention Home Buyers:
  1. Reveal A Juicy Share

Another way to stop your follower’s scroll is to let them in on an unexpected insight.

For example:

  • Can I share a secret with you?
  • I’m a little embarrassed to admit this…
  • This might get awkward, but can you blame me for….
  1. Ask An Engaging Question

The third way to write scroll-stopping captions is by asking your audience a question they can’t resist.

For example:

  • What are you doing this weekend?
  • Are you an introvert or an extrovert?
  • Can you help me decide? Should I do X or Y?

There you have it, friend!

Now you’ll be capturing your readers’ attention, fostering engagement, and turning followers into customers.

Want more caption-writing tips? In my FREE Instagram Marketing Guide, you’ll get even MORE information on how to write scroll-stopping captions that will get people talking back to you, as well as have an actionable plan to get more engagement! Download the guide >>HERE<<.

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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