How to Write Scroll-Stopping Captions

Want to play a game with me? Let’s play 2 Truths and a Lie! 

I’ll give you 3 Instagram-related statements, and you have to guess the lie.

Ready? Let’s play!

  1. Hashtags can be posted in the caption or comments section for you to get discovered.
  2. A photo is enough to stop someone’s scroll on Instagram.
  3. Every caption should have a call to action at the end.

If you guessed #2 is the lie, you’re right Buttercup!

>>You may THINK your photo is enough to stop someone’s scroll on Instagram, but it isn’t. A great HOOK will seal the deal!<<

Using the right words in the beginning of your caption can cause followers to hit the brakes on scrolling to see what you have to say.

Below are 3 unique ways to write scroll-stopping captions on Instagram so you grab your audience’s attention, hook ‘em like a fish, and reel ‘em on in!

  1. Identify A Single Audience

A great way to hook your readers is to speak directly to them in the beginning of your caption.

For example:

  • Calling all Quarantine Brides!
  • Hey Hustler,
  • Attention Home Buyers:
  1. Reveal A Juicy Share

Another way to stop your follower’s scroll is to let them in on an unexpected insight.

For example:

  • Can I share a secret with you?
  • I’m a little embarrassed to admit this…
  • This might get awkward, but can you blame me for….
  1. Ask An Engaging Question

The third way to write scroll-stopping captions is by asking your audience a question they can’t resist.

For example:

  • What are you doing this weekend?
  • Are you an introvert or an extrovert?
  • Can you help me decide? Should I do X or Y?

There you have it, friend!

Now you’ll be capturing your readers’ attention, fostering engagement, and turning followers into customers.

Want more caption-writing tips? In my FREE Instagram Marketing Guide, you’ll get even MORE information on how to write scroll-stopping captions that will get people talking back to you, as well as have an actionable plan to get more engagement! Download the guide >>HERE<<.