Listen. There’s just one element of social media that you can always count on, and it’s this:
Social media never stays the same.
*You know it, and I know it.*
It can be easy to feel discouraged that your strategy constantly needs to evolve and adapt to different platform updates, but the reality is that these updates are good for your business.
Let me explain.
It’s this constant evolution that keeps users interested, on the platform, and provides you with additional ways for your content to be seen.
Recently, Instagram released a new update that will allow users more freedom to choose how they view their content with the establishment of three feed views:
We’ll dive into strategy in a minute, but first, let's look at each of the feed views and understand the differences a bit more.
This is the version we are most accustomed to. It is algorithm-driven which means the platform recommends accounts to you. The difference now is that you aren’t guaranteed to see any posts you follow in this feed. It will now house more recommendations outside of your current circle. If you are familiar with TikTok, it is essentially an “Instagram For You Feed.” The Home Feed actually presents you with more opportunities to be discovered by new accounts.
This feed takes you back to the good ole days in Instagram-land when creating content was a little more straight-forward:
Similar to the Following Feed, posts in the Favorites Feed are also displayed in chronological order but this is considered the “elite” view. Essentially, if someone wants to check just one feed, it will likely be this – the most recent posts of their favorite accounts. But keep in mind:
Alright, now for the fun part: Let’s move onto how this will impact your strategy.
I have always said that social media should be social and this change prioritizes connection.
*So the good news is that if you have been listening all along, your strategy doesn’t need to change at all!*
I believe you should get others to know, like, and trust you by providing content that’s valuable and meets your Ideal Client at every step of their journey.
>>Each piece of content you create should entertain, educate, or empower your Ideal Client.<<
To make this simple, consider each feed view as a prioritization of each type:
Each feed view is going to naturally prioritize different types of content based on the audience. Remember: we’re meeting our Ideal Client at different stages of their journey and guiding them to the next step.
This does not mean that you need to create 3x the amount of content to show up on each feed, but rather that you should be intentional about the content you create and cycle through options that will serve each view type.
Content that will perform well on the Home Feed is anything that grabs attention or is widely sharable:
Content that will perform well on the Following Feed is anything that builds trust (offer more of what they already love):
Content that will perform well on the Favorite Feed is anything that positions you as an expert (and warms up your audience):
Once again, don’t be overwhelmed by the options… just intentionally choose what would be best for your Ideal Client and create it!
Now that you know what to do, I can’t wait to see how you leverage the new updates to your advantage!
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Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
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Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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