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Instagram Ideas for Service Based Businesses

February 19, 2018 - Business, Business Tips, Marketing

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I debated posting this video because I made a pretty BIG + sweeping statement. I said, “Instagram may not be the platform for you if you can't visually show what your business does.” (The video also shows my first [ever] attempt at making a video in 2008…so be prepared to cringe!)

But allow me to follow up here: There are a lot of service-based businesses that don't know how to showcase what they do (life coaches, accountants, counselors, financial planners etc.) because HOW DO YOU SHOWCASE A SERVICE?!

I get it. But I'm a big believer is setting up a time to CREATE content in a way that customers want to see. If you don't have a product to sell (like clothing or essential oils or a diet shake) or your art to display (like photographers, graphic designers, or painters), then you must find a way to showcase how you interact with customers and/or how your work day looks.

This video shows exactly what I mean…





Is this easy? No. But nothing worth doing ever is.

Here's a few content ideas that come to mind for service-based business owners:

  • The tools of your trade (computer on desk, spreadsheets, legal briefs)
  • You working at your desk
  • Talking with clients in person
  • Talking on the phone
  • How to prepare for a meeting
  • What you wear to work
  • Your favorite spot to work
  • Your favorite organization tools
  • Your team, your business partner
  • The pet you take the work
  • …oh, friend, this list can go on and ON…

    If you want to grow your business on visual platforms like Instagram and Facebook, you must create visual content. So, go on boo…your time has come.

    If you're interested in crowd-sourcing ideas for your content, let me know in the Facebook comments section and I'll plan a live class here on Facebook so we can all trade ideas for content…and network…and find ways to connect with other business owners in our neck of the woods!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...