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The Most Powerful Word In Business

May 28, 2021 - Business

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“No.”

You would think that two simple letters would be much easier to say, but when it comes to saying that one small word to potential clients, it can be HARD.

*Believe me, I’ve been there, too!* 

As a photographer, I made the mistake of taking on clients simply because I needed the work or because I didn’t know how to say “no”.

I finally reached a breaking point and realized something: 

>>Life is too short to work with people who aren’t a good fit for you.<<

I realize it’s tempting to think that we should say “yes” to everything thrown our way, but not all opportunities are created equal… and you’re the only person who’ll advocate for your business. 

When I started implementing my “if it ain’t a hell yes, it’s a hell no” policy, it wasn’t about the money anymore. *It was for the sake of my time and sanity!*

You don’t need to say “yes” to every client, contract, or opportunity!

I’m here to help you learn from my mistakes, so you can avoid those miserable feelings I experienced one too many times. 

Here are two ways that you can say NO without feeling guilty.

The Most Important Word in Business

Tell It To Them Straight

My favorite way to say “no” with dignity and grace is with the classic phrase, “It’s not you, it’s me.” 

For example, here’s what I would say to a potential photography client upon realizing that we wouldn’t be a good fit after having a meeting:

“I don’t think that I am going to be the photographer to document your special day in the way that you desire.”

>>You can also go the extra mile and suggest other options for them to explore, such as a professional referral.<<

*And yes friend, honesty works in every industry!*

Give Yourself A Backdoor Option

When I was just starting out in my business, telling someone “no” right off the bat and letting them find another option was the route I took. 

But as my business grew and I began to offer premium services, my market changed to more luxury clients. I needed to provide more of a solution along with my “no” to prevent burning any bridges in such a small market.

It became standard protocol to tell potential clients that date-specific events would have to be approved to ensure another client wasn’t going to book for the same day. 

Leaving this backdoor option open gave me time to process my thoughts and decide whether or not I wanted to take this client.

If I decided not to, I wouldn’t be blindsiding them because I had told them from the beginning that it might not work.

>>Also, I provided at least three other recommendations for them to check out, so I wasn’t leaving them high and dry.<<

*Cushion the blow, ya know what I mean?*  

Friend, I hope this video helps you say “no”.

  • Say no to clients who disrespect your time.
  • Say no to contracts that don’t value your worth.
  • Say no to opportunities that leave you feeling depleted instead of excited.

>>By saying “no”, you’ll open your schedule and life to “yes” when the right thing comes your way.<<

Know your worth… then add tax!

How to Create an Ideal Client Profile

Want to make sure you are attracting the *right* people to your business? I have the perfect resource for you, friend! My Ideal Client Workbook is just the thing you need to dial in your ideal client and start attracting people you love to serve! Download it >>HERE<< and start saying “yes” today!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...