My 10 Best Tips for Writing Social Media Posts

Ugh… Why is posting on social media SO HARD?!

Do you find yourself thinking this every time you sit down to write a post?

I feel you. It was hard for me too, until I came up with EASY formulas to write my captions, come up with ideas, and serve my audience well. And, (get this!): I created an easy way to get my followers to engage with me, too!

>>I'm sharing my BEST copywriting tips to make everything you post on social media easier, faster, and more effective.<<

Start scrolling to dive in!

My 10 Best Tips for Writing Social Media Posts

Tip #1: Use These 7 Caption Categories

Ready to finally kiss the overwhelm goodbye, quit guessing what to post, and start planning your posts with purpose?

There are just 7 types of posts you can create every day that are designed to get engagement and turn followers into customers. They are:

  1. Behind the Scenes
  2. My Why
  3. Personal Insight
  4. Encouragement
  5. About Me
  6. Benefits
  7. Showcase Product/Service

When you ensure each of your social media posts fall into one of these 7 categories, you’ll always be serving your audience with what they need, and showcasing your business, too!

Tip #2: Cure Your Writer’s Block with This Tip

Have you ever sat down to create a newsletter, Instagram Reel, Facebook post, and content ideas just *won’t* come to you? I have an unexpected way to cure your Writer’s Block… and it can be found in >>this post!<<

Tip #3: Stop Their Scroll with These Hooks

Here are 5 hooks that you can use in your social media posts this week to stop your followers' scroll:

  • “Calling all _________!”
  • “True or False: __________.”
  • “Can I share a secret with you?”
  • “You’ll never believe what I’m about to confess…”
  • “Let me save you some time by sharing what I’ve learned about __________.”

There you have it, friend. It’s time to hook your audience with these juicy phrases and show them what you have to offer! 

Tip #4: Try These Calls to Actions

Tired of not getting engagement? It’s probably because you’re not asking for it! Here are 7 examples of Calls to Action you can use TODAY to drive engagement:

  • How can I help you?
  • Using 3 emojis, describe your weekend plans!
  • Want to learn more? Click the link in my bio!
  • Have questions? Fire away!
  • Tag a friend who inspires you!
  • Can you help me decide? Should I do X or Y?
  • Double tap if you can relate!

There you have it! This tip was short and simple because guess what? Getting engagement doesn’t have to be hard.

>>To get engagement, simply show up, be yourself, and ASK for them to talk back to you with a specific Call to Action!<<

Tip #5: Repurpose Your Pre-Existing Content

The most time-consuming part of being a business owner on social media is creating content, content, and more content… so I want to show you how to take what you already have and capitalize on it by repurposing content. 

Here are my top 3 tips for repurposing your content you’ve already created:

  1. Select your pillar platform and repurposing platforms. Your pillar platform is usually where you can post longer-form content, where your dream customer hangs out the most, and where you are willing to spend the most time.
  2. Plan your pillar content for the week. Every single week, choose pillar content topics for every day of the week that you plan to post. This pillar content will be posted first on your pillar platform and then be repurposed onto the others!
  3. Repurpose your content for the following week. My tried-and-true method is repurposing content on our secondary platform one week + four hours after it is posted on our pillar platform.

I know that can be a lot to take in, which is why I created How To Turn One Piece of Content Into Ten. This workbook will walk you through this process step-by-step, so you can start churning out content like a champ! Download it now >>HERE!<<